Importance of Building a Team for Business Growth

Kristina Stubblefield: [00:00:00] Thank you for tuning in to WedPro Business Solutions. I'm your host, Kristina Stubblefield. I'm going to be talking about team. The importance of having a team to help you in your business. Now, stay with me because you are probably thinking to yourself if you don't have a team, if you're doing this on your own as a solopreneur, I don't know how I'm going to afford someone to help me in my business.

Here's what I would share with you. I always like speaking for my own experience and. How can you afford not to? And here's where I'm going with this. 

You know, all those hats I talk about in previous episodes, you know, it can get really heavy having all of those on your head. You know, the accounting hat, the social media hat, the marketing hat, the email marketing hat, as well as the lead nurturer, and the one that sends out the contracts and [00:01:00] books the events and executes the events.

That's a lot of hats. And that's why I say, how can you afford not to bring a team member on to help you in your business? And the reason I say that is because I've experienced this in our own business. And I'm gonna share with you, you know, I do try to be transparent about our own hurdles and struggles in our business.

Not only just the ones with working with clients, but our own. And I'm going to tell you, this has been one that I have battled with for a number of years. And my husband has always been like, we need additional help. Oh, no. Oh no, it's fine. I can do it. Oh no, we can do it. We can do it. There's only so many hours.

In a day, and I'm gonna tell you, here's what ends up happening, and I'm speaking from experience here. What ends up happening is you end up working on task that are [00:02:00] lower task in your business. You're not working on the high level task that takes to move the needle forward, to grow your business, to increase your revenue.

And I'm speaking from experience on that. And here's what I mean. We tend to burn up our energy on the smaller, minuscule task that don't move the needle in our business that are not revenue generating task. And then guess what happens when it comes time to finally get to the important items on our list? We're outta gas or. I've really needed to do this for how many days, and now I'm gonna do it and I'm gonna rush through to do it.

So the most important task are the ones that get put to the back burner or get pushed off for days or weeks or months. And those are the ones that actually make the biggest waves in your business. And I am telling you, I have seen this firsthand in our [00:03:00] own business, and here's what I've found on this journey.

And it's taken me years and it's taken me different programs and I'm very fortunate to have a great circle of coaches and to be part of a mastermind program. And honestly, it has really pushed me what I already had an idea of. It's pushed me to the point to realize I am the problem. I am the hold up.

I'm the one that's holding us back because I don't want to let go. Nobody will do it exactly like me. Oh, nobody's gonna do it the way I want it done. Oh, I'll just do it. I'll just do it. I'll just do it. You cannot say that to everything in your business. You can, but you're going to stay at the same spot you are.

And if I sound passionate about this, I'm gonna tell you right here and right now. This has been [00:04:00] a hurdle for me. And I'm here to tell you, I feel like I'm on the other side of that hurdle. And I always came up with excuses. Oh, it'll take too much to train somebody. Oh, we don't have time for that right now.

Do we have enough steady business to bring on another team member? Excuse after excuse, after excuse when what it come down to is, I didn't wanna let go. However, what really needed my attention was showing up online was updating our own websites, our own social media, doing more speaking and teaching engagements, which I absolutely love to do, but also.

Doing more coaching with clients. I didn't free up my schedule to do that because. I'm over here going through thousands of email in my inbox that is email lists that I signed up for years ago and I've never cleaned up my email list. Well, I have higher [00:05:00] level items in our business to work on. Then cleaning up my email in inbox. Now, I'm not gonna say that cleaning up my email inbox isn't important or doesn't tap into another thing that I've got going on, but my whole point is to share with you. You can't go at it alone and grow your business.

If you're good where you're at and you like doing the number of events you do and the hours you spend every week in your business, congratulations, awesome. But I come across a lot of people or wedding professionals reach out to me that say, I can't do this like this anymore. I'm burning the candle at both ends, I am feast or famine. It's a roller coaster, I love the events, but I do not like the office work. Guess what? You can change that. And I know when I say [00:06:00] the word building your team, that can mean so many things to so many people. So let me just say, a team could be a bookkeeper, an accountant, it could be an admin assistant, it could be an event assistant to help you at events.

It could be a VA that helps you remotely, whether it be on office work or marketing or social media. It could be a marketing agency that helps you with your online presence and your social media, the whole marketing side of your business.

So when I say a team member, that doesn't necessarily mean that I'm saying hire someone on full-time. That's not it. And here's the deal. You have to figure out what your business needs, and I'm gonna give you some steps that you can do to figure that out. So you can start with making a list of all of the task [00:07:00] that it takes in your business, and here's how you can do that.

It's very difficult to sit down with a piece of paper and just write out from start to finish everything that goes in your business. I've tried that. It doesn't work that well for me. If it works well for you, great, but what I suggest you do, get a notepad or start a Google Doc or a Word document in your computer or your phone, and every time you do something in your business, get it down, write it down.

It's gonna take just a little bit, but write it down. Now, maybe there's things you don't currently do in your business, but that you want to do or you wish you could do. Make a list of those as well. Then when you have that list, that's basically the entire list that it takes to run your business.

Everything from A to Z. What you do then is get that list in if you're not already putting it Word or Google Doc or Excel, get it into a computer system [00:08:00] or something on your phone, and I'm gonna share with you why. If you're old school and you do piece of paper and a pen, you can also get a highlighter.

But I want you to highlight the task that you have to do in your business. The ones that can only be done by you, identify those tasks. Like these are ones that I have to do, no ifs, ands, or buts about it. Okay. Now what's left on that list? That is where the information lies to say what the next step is for adding a team member.

Is there a lot of accounting items that are on there? Is there a lot of marketing items on there? Is there a lot of office work items on there? That is one of the things that I do when working with a client on their business is having them do this list and then identify the ones they have to do and then helping them map out a plan [00:09:00] for that next team member.

And then figuring out who is that? Then how do you find them? In the past six months or so, I've been able to help wedding professionals get VAs as a team member, help them find a company that is a good fit for them as a VA to help alleviate some of the items that are on their plate. Just because I say that doesn't mean several hours a week.

One customer I've helped five hours a week, another one 10 hours a week. So can you use more? Absolutely. And just because I'm talking here about a VA, that might not be what you need in your business. It may be something else. Then you wanna analyze that list to figure out who that team member is. Now from here, there's a couple things.

You could get feedback. If you're in my Facebook [00:10:00] group, Wedpro Business Community. You can ask for feedback, not only for me, but other members of the group. Or if you're wanting a more one-on-one and really dive into the nuts and bolts of what it takes about running your business and get my expertise and experience to help you figure that out, you can schedule a strategy session and I can help you with that.

Or if you work with a business coach or you wanna find someone, that's not me. That's okay. I'm just giving you the steps you can do to identify the task that have to have your name on them and done by you versus the other ones. So I talk a lot about automate. And I have for quite a while.

I love automation. I love helping people with software tools. Technology is a wonderful thing to help you in your business. Now I really want to dive in and help wedding professionals [00:11:00] with the delegate because I have found firsthand in our business. How much of an impact this has made for us, for me to even let go and get others involved in our team to help move the needle in our business.

What it comes down to is it allows me to help more wedding professionals as well as other businesses, and that nothing brings me more joy than helping people achieve their goals. Helping people eliminate the pain points, the headaches that they have in their business. I have worked with wedding professionals for so many years, and I know you probably love doing the events you, that is where your passion is.

That's where your heart's at, but it takes other [00:12:00] parts to make your business run. Now, I don't have a magic wand to just wave it and everything's fixed for you, but we can map out a plan to help eliminate some of those things from your plate. I know how heavy, I know firsthand how heavy all of those hats can be on your head.

I know because I've been there. I've been there as a wedding professional. I've been there as a business coach, and you know, so long it just seemed out of reach. It was a mindset issue. It wasn't necessarily a money issue or a software or technology issue. It was a Christina issue [00:13:00] about adding to our team, and I've always felt that you're only as strong as the team that you have and wedding professionals.

I know you all are strong people out there. But I'd like for you to think for just a minute what could be possible if you eliminated some of the items from your plate that freed up some of your time. You could spend that on higher level task in your business to move the needle, and that is very, very, very impactful.

You could spend that time with your family. You could spend that time on vacation. The whole thing is all of us have goals and they're [00:14:00] achievable, and I want you to be able to spend your time and your passion. And I know my passion is not in accounting. I can tell you that first and foremost, it's not.

And there are ways that you can get help in your business, whether it's a VA part-time help, event help, whatever that is for your specific business team. It's so, so important. I hope that you've enjoyed listening to this episode. If you're not already a member of my Facebook group, please go and join Webpro Business Community.

I can't wait to hear your feedback on this particular topic. I look forward to diving into it even deeper as I talk [00:15:00] more and more about delegating. Until next time, everyone take care.