How AI Can Simplify Your Marketing and Save You Hours Each Week

Kristina Stubblefield: [00:00:00] Are you feeling overwhelmed by marketing? What if I told you there's a way to simplify your entire process and save hours every week? It's not magic. It's AI. And trust me, it's easier to use than you might think. 

Today, I'm going to show you how AI tools can transform your marketing. You'll have practical tips to save time, reduce stress, and create better content faster.

 Welcome to Simplified Solutions, your go to resource for small business owners and entrepreneurs seeking practical advice, innovative strategies, and simple solutions for business, marketing, and technology. I'm your host, Kristina Stubblefield. If you're eager to take your business to greater heights, then you're in the right place.

We're here to help you unleash your business's untapped potential, boost your visibility, [00:01:00] and maximize your investments. Let's dive into the world of Simplified Solutions. Stay tuned, and let's simplify success together. 

I've been using AI tools for my own business and with our clients, and the results are incredible. From brainstorming ideas to automating repetitive tasks. AI has helped businesses like yours save time and focus on what really matters, building connections and growing your business. Now, before we dive in, I want to share with you, make sure you grab my free guide, the five best social media posts to save time and boost results.

It has ideas that will pair perfectly with the AI strategies we're about to discuss. Let's start with one of the biggest time savers. AI powered content creation. Ever spent [00:02:00] hours staring at a blank screen? You know, that blinking cursor? Trying to come up with what to post? Well, tools like ChatGPT can help you generate captions, blog ideas, email copy, and even video scripts. For example, I had a client who struggled to write emails consistently. By using AI, she went from spending hours on each email to creating a month's worth in just one afternoon. But here's the key to getting the most out of ChatGPT or other AI programs. And this is something that I always tell my clients. You need to take the time to customize it. I refer to this as pre baking the oven. Now, what does that mean? It's about giving ChatGPT as much context [00:03:00] as possible about your business.

Who you are. What's your mission? Who do you serve? What problems do you solve? You want to share with it your products, services, etc. The more information you share up front, the better and more personalized the responses will be. For example, I worked with a client who was frustrated because ChatGPT kept giving them generic marketing answers.

Now, once she took 10 minutes to pre bake the oven, by telling ChatGPT all about their business and their target audience, the responses became not just useful, But actually made an impact for their business. So, I encourage you to take a few [00:04:00] minutes to teach ChatGPT or your favorite AI program about your business.

You can even save a document with all this information. To reuse every time you start a new session. And if you're not sure where to start, I've got tons of tips and resources on my website's AI Hub to help you.

Now, let's talk about another way AI can simplify your marketing. Scheduling and posting your content. If you've ever felt overwhelmed trying to keep up with posting on multiple platforms, You're not alone. That's where an all in one scheduling tool comes in. It not only allows you to plan and schedule your post, but it also has automations to help you [00:05:00] post across different platforms.

All from one place. Imagine setting aside just one hour to schedule an entire week or even a month of content. After that The tool handles the heavy lifting, so you don't have to worry about missing a post or rushing to come up with something last minute. For me and my clients, tools like our own SOIN Social Suite have been absolute game changers.

It's not just about saving time, it's about reducing stress and staying consistent with your marketing, which is key to building momentum and results. Now, I'm not saying you need to use my tool specifically, but I strongly recommend investing in a scheduling tool that works for your specific needs. The right platform will help you [00:06:00] schedule content from multiple platforms from one dashboard.

It will help you plan your content calendar with ease. It will also help you analyze performance so you know what's working, and what;s not. 

So where can you start? Well, you can pick one scheduling tool and check out its features. Don't try to learn everything all at once. Start small, for example, schedule just one week of post and build from there. The goal is to make your marketing feel manageable. Not overwhelming.

Here's a secret. You don't need to create brand new content every time. AI can help you repurpose what you already have, saving you time while maximizing your efforts. So let's just say you record a long form video. Tools like [00:07:00] Descript or Munch AI can automatically pull short clips for social media. Or, you can turn a blog post into a carousel graphic using Canva's AI powered design features.

But, here's where it gets even better. AI can help you take your high performing content and create something fresh. For instance, if you have a post or a video. That did really well. You can share it with a tool like ChatGPT and say, This is one of my best performing posts. Can you write three similar posts using this style and tone?

It's like having a creative partner who's always ready to brainstorm. This approach not only saves you time, but also ensures that you're building on content that already resonates with your [00:08:00] audience.

So, where do you go from here? Well, start by repurposing one piece of content this week. Take a blog post and use AI, like ChatGPT, to create captions. And then use Canva to create graphics that go along with that post. Or, even create a short video script. Find a high performing post or video and use AI to reimagine it into three new variations.

Remember. Repurposing is about working smarter, not harder, and AI makes it easier than ever. Speaking of getting the most out of your efforts, let's dive into how AI can also help you track your progress and optimize your strategies. 

So, let's talk first about a [00:09:00] crucial but often overlooked part of marketing.

Analytics. Analytics. Most business owners either avoid checking their analytics, Or when they do, they don't know what they're looking at. But here's the thing. Your analytics hold the key to understanding what's working and where you need to make adjustments. The good news AI can make this so much easier.

Tools like ChatGPT can help you make sense of your data. For example, you can paste a summary of your analytics or key performance numbers into ChatGPT and ask a question like, What can I improve based on these numbers? AI can highlight trends, opportunities, and areas for improvement in a way that's easy to understand. Even if you're not running ads. Tools like Google Analytics provide [00:10:00] free, invaluable insights into your website's performance. You can see where your traffic is coming from, what pages are popular, and even what's causing people to leave. This kind of feedback helps you make smarter decisions about your content and marketing strategies. I would encourage you to take 10 minutes this week to check one key analytics source. If you have a website and you use Google Analytics, log into it and look at your top performing pages or traffic sources.

If you're running social media campaigns, Check your post engagement, or if you're running ads, look into your ad performance. Feeling stuck? Share your numbers with AI, like ChatGPT, and ask for guidance on what they mean and how to improve. Remember, [00:11:00] analytics don't have to be overwhelming. Start small, focus on one area, and use AI as your co pilot to make sense of the data and guide your next steps. 

Okay,I know we've covered a lot, but let's quickly recap. Content creation. Use AI tools like ChatGPT to eliminate the blank page struggle. By customizing AI with detailed information about you and your business, you can generate tailored, high quality content in minutes. 

Social Media Scheduling Simplify your posting process with an all in one scheduling tool.

Automating your post saves you time, reduces stress, and helps you stay consistent. Repurposing content. Maximize the impact of your existing content. AI can help you create captions, clips, and new posts from what you [00:12:00] already have. Focusing on what resonates with your audience. Analytics and optimization.

Don't ignore your data. AI can help you make sense of your analytics, highlight what's working, and guide you towards smarter decisions. 

Okay, so your challenge for the week. Teach AI about your business. Spend about 10 minutes pre baking the oven with ChatGPT or another AI tool that you like. Share details about your business, audience, and your goals to get more personalized results.

Then, choose one area to simplify. Pick one segment, whether it's scheduling your post, Repurposing content or diving into analytics and commit to trying one actionable tip this week. 

Lastly, [00:13:00] don't forget to download the free guide, the five best social media posts to save time and boost results. It's packed with ideas that will make all of these AI strategies even easier to implement. 

Now, if this inspired you. Be sure to subscribe and share it with someone else who could benefit from these tips. Don't forget to download the free guide. It's your step by step resource to simplify your marketing and save hours every week.

Remember, you don't have to do it all alone. AI is here to make your marketing smarter, simpler, and more impactful.

 Thank you for joining us today on Simplified Solutions. If you found value in this episode and want to dive deeper into topics like this, here's how you can stay [00:14:00] connected. Join our vibrant Facebook group, Simplified Solutions with Kristina Stubblefield to connect with fellow entrepreneurs and continue the conversation.

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Until next time, remember, there are always simplified solutions for your business.