Celebrating 200 Episodes: Strategies, Successes, and Small Business Growth

Kristina Stubblefield: [00:00:00] Today things may look a little different because we are celebrating our 200th episode. 

Jason Kerner: Yeah, cheers to 200 man. 

Kristina Stubblefield: You know, I was just going to keep recording episodes as I had in the past. But I wanted to make a statement to say, it's so important to celebrate your wins. Small, medium, and large, especially a small business owners and entrepreneurs.

 Welcome to Simplified Solutions, your go to resource for small business owners and entrepreneurs seeking practical advice, innovative strategies, and simple solutions for business, marketing, and technology. I'm your host, Christina Stubblefield. If you're eager to take your business to greater heights, then you're in the right place.

We're here to help you unleash your business's untapped potential. Boost your visibility [00:01:00] and maximize your investments. Let's dive into the world of simplified solutions. Stay tuned and let's simplify success together.

So I hope you're ready for something a little different today because I have a guest and I think it's getting ready to get flipped and he's going to be asking me questions and carrying on the conversation. I'm ready for it. This is my good friend and client, Jason Kerner, who's the owner of Perfect Pitch Events and Entertainment out of Louisville, Kentucky.

Jason, thank you so much for coming and doing this today. 

Jason Kerner: Oh my gosh, I couldn't be more excited that you've asked, and congratulations on 200 subscribers. Podcast episodes. That's crazy. 

Kristina Stubblefield: I know. And my team had been saying something to me about like, this is a big deal. Like you really need to take that one.

This 

Jason Kerner: went, yeah. 

Kristina Stubblefield: And I'm probably one of the world's worst about, Oh yeah, that was awesome. And then you move on to the next thing. And. One of the [00:02:00] things I've been trying to do this year is practice more about what our, what I preach to clients. I know how important it is to lead by example, and I'm trying to do better because I want my clients and our friends in the industries to do the same.

Jason Kerner: Yeah. Think of it as me. You would be cheering me on for 200 of anything, right? And 

Kristina Stubblefield: you'd need to do a video, and you would need to do social media posts about it, and Here we are. 

Jason Kerner: Here we are. 

Kristina Stubblefield: Yes. 

Jason Kerner: And we're about to do it and I am so lucky to be part of it and to introduce to you my good friend, not my client, but, uh, somebody I would consider to be a mentor, great, uh, business mind and somebody that I love taking all of my advice from and is getting us hooked up and we can't wait to get involved even further.

But my friend, Kristina. Stubblefield is a multifaceted professional who embodies a little bit of everything. So I'm looking at things like coach. I'm looking at things like consultant, strategist, tech guru. What are you the most, or maybe it would be a shorter list to know which you're not because so far, I think you can do [00:03:00] everything.

What can we do the most? 

Kristina Stubblefield: Well, it's 200 

Jason Kerner: podcast episodes made you feel the best at, 

Kristina Stubblefield: you know, I've been fortunate to be blessed with the gift of technology. Coming pretty natural to me. And I'd like to say that I don't take that for granted. One of my favorite things to do is help educate and empower others, especially small business owners and entrepreneurs.

That's where it's at for me is. It's helping them realize how much tech can be a tool in their business. And it can be scary. At first. So 

Jason Kerner: you're using the T word. I'm terrified of tech until now. And I've got you. And that is really, truly making me in perfect pitch, more comfortable. We're a DJ business. We ought to be all about tech and we are in the work, but you help it.

Be possible to be tech before you get to the work. And that's where a lot of our small business problems exist is before the event. [00:04:00] So your gift of tech is, is not lost on small businesses. I'm sure. 

Kristina Stubblefield: So here's the deal. I've done this for over two decades and. I have seen how much impact the smallest little piece of a software can do for a business owner.

Because at the end of the day, most business owners, you for example, you probably love the events. You probably love being in there, being in your element. That's your zone of genius. But When you're pulled out of that and someone talks to you about working on your business and not in your business, you're not as fired up about that.

Uh, and then it becomes a reality when. You might need more leads or you might need more efficiency. You might need to bring other people into the team, but you don't have any type of system. You don't have anything in place to make that a smooth process. [00:05:00] And what I've seen over the years is people don't grow their teams because they don't have an easier way to get, bring somebody into the fold.

I've also seen people struggle with their marketing. Um, Um, and I've seen firsthand how people do it with a pen and a piece of paper. And I've been there. I don't just say, Oh, I understand what you're going through. No, I've been there. Although I love tech and I can explain it very easily. I can also help you get tech and implement it and, and do great things.

In your side of your business, but when the tables are turned, it took me a while to really spend the time to put our own systems and processes in place 

Jason Kerner: because that takes lots of time in and itself. Right? So like, I think that that's the problem for the small [00:06:00] businesses that you feel like you don't have time because you're always readying yourself for the events, which is your.

You know, your cashflow and what you sustain on, but man, wouldn't it be nice if we could all hit the pause button and spend a little time with somebody like you and get our tech lined out? Because ironically that's going to save us time, right? Well, in those positions, 

Kristina Stubblefield: and that's the thing is. You know, this conversation has come up a lot with AI.

You know, people were already leery of tech. Like you just said, terrified of tech. So when we've seen AI over the past few months, um, come to the surface as we have, it's been an existence. It really just hadn't been in a way that was packaged for everyday users. In a way that it is now. 

Jason Kerner: Like GPS. 

Kristina Stubblefield: Exactly.

It's been around. You've probably heard me say that before. 

Jason Kerner: I have not, but I believe it to be true. I watch a little nerdy television every once in a while. 

Kristina Stubblefield: And when I say that to people about their navigation systems, then you kind of see [00:07:00] their shoulders relax a little bit. And if we take a step back in time for those that have been around long enough to remember the AOL days, I specifically remember people.

Oh, I'm not doing that. Internet, uh, world wide web thing. And then it finally got shrunk down to www, but we also can fast forward a little bit when emails came about people would arm's length a note. Nope. My secretary can have email. I want nothing to do with that. And look where we are today. This isn't something that's new.

People are leery of what they don't know. Who isn't? Who isn't? And that's where I want to change the narrative for people to see if they just get a glimpse at the time, it can save them the automations, the efficiencies, because the whole point is to get you out [00:08:00] of that paperwork, out of that office work.

And into your zone of genius after all, you do what you do because you love it. And by having systems and processes in place to help with business operations or to help market your business. You're getting to spend more time where you want with your family, your friends, a good book, maybe it's doing nothing.

And that's the thing is I see businesses come and go and being a small business owner, it's not, um, it's not the easiest road. So when I know what I know about tech and systems and processes, it has become a passion of mine to change that narrative. So people can see firsthand and to hear. How it can make an impact, a positive impact in your business.

And that's where this podcast. Really came into play was about sharing more with people [00:09:00] about tech, business, and marketing. 

Jason Kerner: So that's a really good segue because we're on 200. What motivated number one? 

Kristina Stubblefield: So for years, people would ask, I can't believe you don't have a podcast. Well, for those that know me, um, it isn't just as easy as just, Oh, you have a podcast.

What? Right. Weird. You know, you want to do. That homework, you want to, when you know your clients, potential clients, organizations, they're paying attention to what you're doing. You know, when you've done it, like I have, um, for over two decades, people are paying attention and if I was going to do it, I wanted to have the knowledge that I needed to, and I didn't have a full understanding about podcasting.

So. When our favorite C word come into play, COVID, [00:10:00] we started to explore other avenues when clients were turning to the internet more, uh, more time on social media, uh, more time on YouTube. And I really started, 

Jason Kerner: you're my kids, a lot more time on YouTube. 

Kristina Stubblefield: Exactly. So I really started diving into the world of podcasting and got to realize it's a whole different animal than.

Your traditional marketing or your traditional digital marketing. So I took, um, a few classes. I met some great people along the way that I'm still connected with. And then I was like, okay, I'm excited. Like I want to, I want to, uh, see how this comes about. And here's what I found podcasting. It's a marketing Avenue.[00:11:00] 

Is it for everyone? Absolutely not. Now, today, compared to when I started, what, almost four years ago. 

Jason Kerner: It's so popular now. 

Kristina Stubblefield: And it is easier. Um, the systems have all evolved over the last four years. So 

Jason Kerner: it brings so many more people into it too. So how do you stand out? 

Kristina Stubblefield: It does. And I think what it comes back to.

So what's your strategy with it? Do you want a podcast, just a podcast and have fun because it is a lot of fun. I'm going to be honest with you. It's a lot of fun. And some people say, how do you do solo episodes just by yourself? Well, they probably haven't met me. I mean, I can have a great conversation, um, you know, with anything, but the trick I found was not really a trick.

That might not be the right wording. What I found was that it. It is a beneficial avenue to [00:12:00] reach certain target audiences. Now again, I just said it wasn't for everybody. 

Jason Kerner: Who is it for 

Kristina Stubblefield: anyone that wants to get the word out to more people? But I think it is, how does it fit into your current marketing strategy?

And that's the thing is a lot of people, they think they might have some type of plan. But what's their overall strategy? You know, that's one of the things I love to do with people because you can waste or not get a good return on money when you don't have all the pieces to the puzzle. Marketing is not just one piece.

And that's what I would share with people about podcasting. For those that think you're just, okay, podcast, you're recording this video and then boom, it's out there, you know, there's multiple steps in it. I would share that we probably have, uh, 35 to 40 steps processes [00:13:00] that go into. Each episode. Wow. So, how is it beneficial for your business and how is it getting you closer to your goals?

And I just mentioned several things there, strategy, goals. You're not necessarily going from, oh, here's my strategy and now I'm reaching my goals. That plan in between there. Plays a vital role. So over the years I've worked with others on their podcasts, whether it was already in existence, and I've had the privilege to work with people to get their podcast off the ground.

And. Great experience. I love podcasting and that's what I'm so glad that I decided to do this episode, the way we're doing it. 

Jason Kerner: Well, I am too. And I look at you and your podcasting in general to be a very informative, V very entertaining. You've got great guests and a great, you know, charismatic style about the way that you converse and talk with people.

But the thing that I'm like. Super duper questioning is [00:14:00] 200 is a lot of anything. I don't care what we're talking about. 200 bowling balls is a lot of bowling balls, whatever, right? 200 of anything is a lot of anything. 200 topics for 200 podcasts. Not to mention the, like you've done other things and other podcasts and other ways and stuff.

How do you keep topics? That are fresh and novel and interesting and relevant and what people want. Do you get those ideas in your head? Do you get those ideas from people that listen to the podcast? Like, Hey, you should do an episode on how does that come? 

Kristina Stubblefield: I love getting feedback from people, by the way.

I think that's great. And I actually do pay attention to all of it. Whether it be fan 

Jason Kerner: mail, are you popular? 

Kristina Stubblefield: I've gotten some fan mail. Yeah. Um, when you put yourself out there, um, you can attract lots of things. And for me. It's something that I've been fortunate to attract a lot of positivity and a lot of messages and questions because it spurred something in someone's head that's like, Oh, I wonder [00:15:00] about this.

Or I was thinking about this software or that software. Any, have you used these, you know, and I love audience feedback. It's, it means a lot to me as well as other podcasters. That's the thing is when you're in this industry with a group of people, you meet some amazing people along the way, which I also have to say, I've had several guests on, um, 

Jason Kerner: you've been the guest on several, it goes both ways, right?

Kristina Stubblefield: I have been, and I always love sharing other people. With my audience. I tell me about one of 

Jason Kerner: those people that what's like the, one of the most memorable people or podcast episodes or moments that you can think back to, I knew 

Kristina Stubblefield: that you were going to say something to me about this 

Jason Kerner: biggest, what's the best, what's the wildest wackiest.

Kristina Stubblefield: So I'll say a couple of things to it. Most of the time I don't script. That's something that people ask me about. I'd like [00:16:00] to kind of go off the cuff. And over the years I have found, especially this year, I've tried to condense episodes down into shorter episodes, um, that aren't 30 minutes, 45 minutes long, where some of them are a five minute episode, a 10 minute episode, because.

People are limited on time, 

Jason Kerner: time and attention span. I'll be the first one to claim ADHD tendencies. If it's not going to grab me, it's not going to grab me. And I got other things that I move on to. How do you make your podcast interesting? I thought very much about doing an introduction today. Like I'm your host, Kristina Stubblefield.

And you know, but I think that like your brand is always on point. Your introductions always feel like. Welcome to the show. We're very, you know, it's very po or not positive, but, um, professional and polished and, you know, it feels, it feels scripted, whether it's scripted or not scripted. How do you attribute that success?

Is it just, 

Kristina Stubblefield: I [00:17:00] just do 

Jason Kerner: it all the time. So it feels right. 

Kristina Stubblefield: Honestly, when I first, uh, started researching podcasting and had taken a podcast course, I was introduced to a voice coach and her name is Tracy Goodwin. Today, I'm very fortunate to call her a friend and I've been at events with her. I was just with her, um, probably a month or so ago.

And when I first was interested in podcasting. Um, ones that I had listened to, I was like, it's so clean. And so it seemed a very scripted almost 

Jason Kerner: clean to like the quality of the audio recording. It's really, it makes you feel like you're listening to something professional or not. 

Kristina Stubblefield: But until I dove into it to realize, um, a lot of people back then.

Edited a [00:18:00] lot of their episode deeply edited, whereas now fast forward four years where we're at today, there's people that put out episodes that don't edit anything. And I like to lean towards that second that I just mentioned, because I am who I am. I don't want to be something different. And that is something that I needed to work on.

I had an on switch and working with Tracy. I didn't realize it until that time. I was like, wow, when I went to talk, you know, cause I've done speaking engagements, I've done presentations. Um, I've went and taught rooms full of people, uh, you know, been very fortunate over the years to do that. And I didn't perceive myself like that.

You know, you just. You're up on the stage. You talk a little different, but I knew 

Jason Kerner: it's like phone voice. Everybody has a phone voice. You're just talking like, Hey, Kristina, what's up? What's happening? Oh, Jason, perfect pitch. I can help you. You know, you go, go into that mode. I think that [00:19:00] all performers, all entertainers, teachers are entertainers.

I used to teach as well. And I think that it's one of the most, uh, direct parallels that you can have to the art industry is that each one of us is put out there in front of people to do a thing. We do the thing that we love, and when you do the thing that you love, you do it well. And I think that you do it very well.

Kristina Stubblefield: Well, thank you. I just knew when it was identified that I had an on switch, that I really wanted to work on that. I also didn't realize how much I used filler words. Uh, um, you know, like, until I worked through that, and I just caught myself saying like. But I did an exercise, and. I was like, there's no way I just did that X number of times.

Jason Kerner: Did they do you like a swear jar or something to where you had to put like a dollar in there every time that you caught yourself on recording using a filler word? 

Kristina Stubblefield: No, but you're on a zoom with people that you don't know. And you know, it is something, but overall it was a great experience. Honestly, [00:20:00] that first zoom, I was like, am I really doing this?

But I've had so many people after I did that say something to me about the way I. execute my words. Oh, you're very deliberate. That is something that I needed to work on and I'm so glad that I did. So that is one thing in this process that I'm so thankful for. Um, Tracy has been a guest before you mentioned ADHD.

I just recently had a guest on, Tracy Otsuka, um, best selling author. I still am going to sit here and pinch myself and say that I get to call her a friend. And I was with her about a month ago, um, at a mastermind event. 

Jason Kerner: Tell us about the book title too. You mentioned me ADHD for smart ass women, ADHD for smart 

Kristina Stubblefield: ass women is the name of the book.

And you know what? 

Jason Kerner: Look at that. 

Kristina Stubblefield: Somebody had to get that for me, but here's what I want to say about that. [00:21:00] This book right here. What I want to say is that's my biggest takeaway from podcasting. The friends that I have made along the way. Is it all because of podcasting, but those relationships, that's what it's at the end of the day.

It's about the relationships we build. And when I have guests popping up in my head right now, I'm friends. I text with them. I'm friends with them. Oh, you know, I've worked with them on this project. I want to do business with 

Jason Kerner: my friends, right? Collaborations. 

Kristina Stubblefield: That is, there's so many opportunities out there to collaborate and work together.

And when I look back, not 

Jason Kerner: being competition, there's so much out there. I've 

Kristina Stubblefield: shared this story before, but. Today, 200th episode, I have got to share. My good friend, Christine, her official title is Dr. Christine Lee. So I took a podcast class, course class session, and we needed to partner [00:22:00] up and lo and behold, I get this message.

The funny thing was she was a procrastination coach. And, uh, I was needing to work through some of that procrastination. And I distinctly remember my husband saying, out of all the people, you paired up with a procrastination coach. And honestly, she's one of my good friends to date. Uh, she lives in New York.

We are in contact once a week. Uh, we're at some different events together and we launched our first podcast on the same date. So just having that connection and building that friendship over time. Uh, but I, I will never forget seeing that word procrastination coach and like, I don't know if I can accept, but her side of the story is we were both on Eastern time.

So it made sense. We could connect [00:23:00] the most. Uh, but so fortunate to have some amazing guests over the years. There's so many that comes to mind. And the best thing about that as I'll share going forward, that has been something I've had a guest on every once in a while over the past, but going forward, something I'm doing is.

I'm going to be bringing guests on, on a more consistent, regular basis, because I have some collaborations going on with people. I'm in a couple different groups with different people that have so much to offer. I cannot wait. To share their zone of genius with my audience. That to me is so important. I know some people out there do solo podcasts, which are great, but I love to intertwine guests in.

I can't be the expert in everything. I'm not. I love where I'm at with tech, business, and marketing. And One of the best things is I love to learn from others. I love [00:24:00] to learn and people look at me sometimes. I'm like, well, why do you want to learn that? I think it's interesting. I think we should continually be learning.

I think that's something that's important. 

Jason Kerner: I couldn't agree anymore. And I'm the same way. I'm the guy that if I hear anything that I didn't know, or I don't know, I have to run right to my phone, I'm either on Google, I'm on chat, GPT or whatever. And I got to know the answer right then and right there. We, we have the technology.

Keyword, right? 

Kristina Stubblefield: Technology at our fingertips. 

Jason Kerner: Uh, what's the good, the bad and the ugly of podcasting? I mean, it seems hard, right? You've painted it as it's not just a hobby thing. I mean, people can do it as a hobby and that's fun, but certainly you take it to the next level and you've got a commercial application for it to where you're trying to either spark business for yourself or to give your platform to other businesses so that they can spark business for themselves.

Educating on it. You have agendas. What's What does a, um, an aspiring podcaster need to know about the good, the bad, and the ugly of what it is that you do? What [00:25:00] do they be excited about? What do they need to look out for and, and know up front so they don't make the, the rookie mistakes? 

Kristina Stubblefield: So first of all, podcasting can be a hobby.

There are several people out there. That do podcasting is something fun as a hobby. It has nothing to do with their business. They might not even be in business for themselves. They just do it on the side. They have sponsors or they have other agendas for doing it. Maybe they get free merchandise or travel, whatever.

There are so many different things now available when you're podcasting. So the good, the bad, the ugly, I think podcasting is a great If you're a business owner, it is a great marketing avenue, depending on what all your strategy is and what marketing plan you have in place. I definitely think it's something that should be planned out, not wake up one day and be like, Hey, I want to start a podcast.

Oh, and 

Jason Kerner: I was going to ask too about the frequency [00:26:00] of it. Like if I can't do a podcast every Wednesday, What should I be doing? One would be the question. You know, if you can't do a podcast once a month or whatever your episode release date, frequency and schedule is to be, how important do you think it is to be consistent and regular with that?

So that people develop an expectation of something new is going to come up next week and the week after. 

Kristina Stubblefield: Great question. And I'm going to tell you why this ties right into marketing. Consistency is key, even with podcasting, but it's your podcast. You get to decide, but the mistake that I see people make, I'm going to put out an episode every week and then after three weeks, Uh, it's two weeks before I put down another one.

Then the next time it's four weeks later. Then the next time, well it was the summer, so I didn't do it for two months. Pod, uh, with podcasting, consistency is key. The other thing that I would share with people is, how are you using Your podcast on [00:27:00] other channels, for example, social media. 

Jason Kerner: It sounds like your role is a digital tech person.

What does it mean to be a digital market marketer? Because that's something I wanted to ask you. And it sounds like you're trying now to explain what maybe a digital marketing person would do, but that's lots of things. So you mentioned social media, the other platforms, how do you get your podcast out to more audiences?

Kristina Stubblefield: So for some that do their podcast, they just want to put an audio version out. On a podcast platform that goes out to all of the different podcasts. So you use a podcast hosting platform that goes out to Apple podcast, Spotify, I heart. There's about 20 different main podcast channels out there. Some people record a video while they're podcasting, whether it be with a microphone, a wireless microphone, then they use the audio part to record.

for their podcast, but then they use the video to put up on YouTube, but then [00:28:00] also take that video, break it down into smaller video snippets to utilize on social media. That goes back to what your plan is. If you're just gonna podcast, And I don't mean just in a bad way. If you're going to just do audio 

Jason Kerner: podcast, and 

Kristina Stubblefield: you can start somewhere just because you just start with audio, which is what I did.

Does it mean you cannot segue into Also videoing your episodes. So I thought it was really 

Jason Kerner: kind of you to let me on video. Cause a lot of podcasts won't let me on video. They just say, I got a face for radio and I was just wondering what, 

Kristina Stubblefield: thank you, that was, yes, I didn't mind whatsoever. And your hair looks fabulous, by the way, you asked me, so listen, I don't want it to be like I was calling you out.

You really did ask me before we started. So you asked me about digital marketing and. That's the thing is if you're gonna do it as a hobby do it [00:29:00] really however you want to do it But there is a time investment Some type of equipment investment just because I say the word equipment doesn't mean you've got to go out and spend thousands of dollars You can get a microphone that plugs into your laptop.

That is 59 ish dollars There's probably even some cheaper ones that You use your webcam and you record the audio, the video right there on your laptop. And you could be doing it as a hobby. Um, as it grows, you decide you want to pitch to some sponsors and there you go. You're bringing in some income from it.

Um, from a business standpoint, you asked me about digital marketing. That is the thing I feel like people miss so much. They don't have a strategy for their business. And sometimes I feel like I talk about this over and over again. But I do because I see how much money people waste. But I also see how much people spend [00:30:00] and their return.

Is a much lower percentage than it should be. And that comes down to what's your overarching strategy, not just for tomorrow, not just for next month, but what is that three month strategy? What does that six month or a year strategy look like? Because then based on that strategy, which I hope is working towards some kind of goals, that is where you want to develop your plan.

And that plan could be. Using the main search engines, Google, YouTube, but also using the social media platforms, wait for it. That your target audience spends their time on. 

Jason Kerner: Hey Kristina, how do we know what social media platforms our target audience spends all their time on? 

Kristina Stubblefield: How do you know that? Is because You get to know your target audience, but first identifying who the heck do you want to work with?

Who, where, what is your ideal client? 

Jason Kerner: And who wants to work with [00:31:00] you? I think that's just as part of it. I would love to attract a number of clientele and audiences and stuff, but you know, maybe they feel that I'm not the right fit for them either. And that's part of, of your digital strategy there is to, to show them what you are capable of and to see if you can convince them that you're a right fit.

Kristina Stubblefield: The other thing too, is. The content you put out, is it geared towards your target audience or is it you haven't posted in a week and you need to post something on the gram. I'm going to. Oh, here's this quick graphic and put it up. I see that happen time and time again. 

Jason Kerner: Posted the posts rather than posting because you, there's nothing intentional 

Kristina Stubblefield: about it, just putting something up to put something up.

And that to me is where I've really honed in in these last few years is helping people figure out their strategy short term and longterm. And I think that's really important because you're laying the foundation today to help you going forward. And what I mean by helping you. Save [00:32:00] time, save money, and when people are like, wait a second, I can market to say and save money, well, if you're spending money on ads or on platforms where your target audience doesn't eat, breathe, and sleep, then you're probably wasting some money that could be directed somewhere else or not spent.

Jason Kerner: And wait a minute. Wait a minute. Are you telling me that you would advise somebody not to give you their money? 

Kristina Stubblefield: I'm glad you're asking me that. Not my husband. No, honestly, I have, I have, 

Jason Kerner: I hear something in that you would tell a person the right thing rather than the wrong thing, and that that's part of your brand too, is that if it's not what they need, then it's not what you're going to sell because part of your marketing is being authentic, 

Kristina Stubblefield: uh, fairly recent, I'll tell a quick story.

We had a client come to us that was spending. Um, a few thousand dollars on ads [00:33:00] every month, including, uh, a little bit of social ads, um, but also Google ads. And they didn't have a Google business profile, a free Google business profile. And they also had some problems with their website. And what I mean by that is call to actions, contact or inquiry forms were not working correctly.

They're not on their website all the time. I get it. They didn't realize until they asked somebody else to look at it. You know, that 10, 000 foot view that you can't always do for yourself to look at it. Wait a second. You're running these ads. And if they're on this page, There's not an easy way for them to get to you.

They've got to do two or three other clicks. And unfortunately, in the digital age we're in, most people aren't doing the one extra click, more or less two or three. 

Jason Kerner: Which sounds crazy talk, like that's not real. But I firmly believe that's real. If it takes one extra second, two extra [00:34:00] seconds, three extra seconds, one extra click, two extra clicks, Probably moving on.

And the first sign that something's not right, our, our attention span has already gone to something else. So that sounds 

Kristina Stubblefield: in this particular business, they were busy. Like they weren't necessarily, if you want to use the words hurting for business, they were busy, but they were leaking money. I mean, honestly, they were leaking money.

So that is someone that came to us. And, um, after we went through everything, Um, and fixed some of their foundational pieces. It is something that we recommended strongly, uh, that they cut back their ad spend. Uh, and they had a similar reaction that you did because listen, most people don't fully understand about.

Marketing. More or less digital marketing. Hell, we got social media. You've got Google ads. You've got search engine. [00:35:00] The term SEO is thrown around left and right. Most people are excellent at their zone of genius. I assure you. You, you do not want me on a microphone emceeing an event. It's not my zone of genius.

Jason Kerner: Oh, you certainly don't want me to set up one of the two of our Google business, uh, pages that I can't even seem to resolve with Google. So yeah, I'm with you as a client for a reason, and you help people like us as a client for a reason. It shouldn't have to be our job to know the social. Media side or the digital, if I'm a DJ, I should be really good at that.

If I'm an attorney, I should be really good at that. And I think that that's the beauty of where you come in. And it sounds like somebody might come to you for digital marketing advice and think they're here to talk to you about honey book or one of these tech programs and end up hearing on accident, some really good advice, some really good strategy and coaching inside of that.

Cause it's, you can't parse it out, right? 

Kristina Stubblefield: The biggest thing is. [00:36:00] In doing this for so long, we get a lot of people referred to us, really fortunate to get a lot of referrals, which we appreciate. There's no better nod of approval or If someone enjoys working with you or respects you, then someone's saying, this is the person you need to call, or I recommend you having a conversation, referrals by far.

And we don't take that lightly because we have been a trustworthy partner with many businesses over the years. And I think that's. One of the things in marketing that is so frustrating to a lot of small business owners and entrepreneurs, honestly, any business out there, because they don't know everything there is to know about marketing.

All they know is somebody is saying, you should have a website and you should be, you should have consistent [00:37:00] search engine optimization done on a regular basis on your website. Well, I updated my website in a year. That's most of the time what you hear. They don't understand it enough. All they do is not everyone.

They hear, hear, hear, and the pressure. Well, so and so said I needed to do this. Well, I know this person and this person that's doing this and that's why I need to do it. People don't necessarily take the time to explain how all of these pieces work. And. Just recently this year, we've had people come to us that have really been taken advantage of and not that that's something new because it's happened over the years, but taking advantage of.

I mean, a really, uh, any amount of money to me, whether you spend a hundred dollars in ads or 10, 000 in ads, like that, that money matters and could be used somewhere else or not used at all. And [00:38:00] unfortunately they're, they feel burned. And then I'm trying to say, well, they didn't do these five things right for you and these need to be fixed.

But I had so and so. I don't understand. That's right. And it is really frustrating. But, you know, I'm really fortunate to work hand in hand with my husband, Josh. He does 

Jason Kerner: great graphics work, by the way. 

Kristina Stubblefield: He does so many things behind the scenes. So many people see me, but it's really a team. It's a team effort.

And we've all prided ourselves on delivering on what we've said, being upfront, honest, and transparent with people. You might not want to fully know, but I'd want to take the time to explain. This is how all this works. This is how it can be broke down. And I would, I want to treat people the way I want to be treated.

And I've gotten several compliments over the years that I just have a way of explaining [00:39:00] things. 

Jason Kerner: I can attest to that for 

Kristina Stubblefield: sure. I'm glad because it's important for people not to just stroke a check or not to just sign on a dotted line or not to just click a button to buy ads because well, their friend that runs a business in two other States, um, they do these types of ads, but they really don't know what they're getting themselves into.

And I think that's a common misconception is I work with some people to figure out a strategy for their business. Then they go and run with it. We don't have to be the ones to execute it. Having that guide to come alongside of you and say, here, here's, here's what all you have. Here's, here's your target audience.

Like, let's look at these numbers. What has been working on social media? What hasn't that can do that 10, 000 foot view, come up with a roadmap. And then here you go. If you need help, We're here, but it's on, [00:40:00] you can do as little or as much with us, but I like to start people out in the right direction and that, that guide, that roadmap, it can save you a lot of time, energy, effort, headache, frustration, and ultimately money.

No matter what type of business you're in. So that's why that strategy part has become such a pivotal, pivotal piece, um, for our business. 

Jason Kerner: I think it's important to bring that up. Cause it almost makes me want to say. You have to sometimes spend some money to make some money. You have to sometimes throw some money at a problem for it to go away, for it to change, for it to be different.

I think that as a small business owner myself, who just recently came to see you or someone like you after being in business for eight years, Eight years now, there's a lot of things that had to happen to get me to that level. It's almost like when people [00:41:00] quit a vice, whether it's smoking, drinking, whatever.

And people refer to that, Oh, well, they, they gotta be ready. Well, I almost think it's kind of the same thing. Like when you're trying to go to a professional like you for help on these tech issues, digital marketing issues, et cetera, et cetera. It's kind of like as a business owner, you have to be ready to quit doing it the way that you've been doing, you have to be willing to quit giving the excuses that I don't have time, I don't have time, I don't have money, I don't have money, because ironically, once again, if you were to stop, put the pause button on for a minute, put a little bit of time and a little bit of money, It could fix a problem that could end up being the turning point.

At least I, I feel strongly for our business with what you're doing. Um, and all the different things that we're trying to explore right now, those things could really be make it or break it for a business. Do you agree with that? Like if you don't stop, is that the death sentence to your business?

Eventually you can't sustain that way because that's kind of where [00:42:00] I. Could only see that going. If you don't put some of those processes in place that are automated and help you track customers and retain and develop new business, where does that leave us? 

Kristina Stubblefield: Well, so first things first is tracking. Your leads, your clients.

And if that 

Jason Kerner: piece of paper, 

Kristina Stubblefield: at least something, some people don't even do that, but if that starts out in Excel or Google sheets or whatever other types of things like that, where you've got a list of this is the leads coming in. For most, they don't do that. It's just working out of their email inbox. And at some point in time.

A couple things can happen. You'll lose track of leads because you're too busy and the next thing you know it's on the third page of your email, you don't go there anymore. You think that person's going to reach back out? 

Jason Kerner: Of course not. Not in this industry. You're done in a day. If you don't get back with somebody [00:43:00] same day, you're probably not getting the work and the wedding, the event, the corporate, all that, you know, hospitality.

It's in its internet culture. It's immediate. We have to have everything immediately. 

Kristina Stubblefield: Instant gratification. 

Jason Kerner: Must be. 

Kristina Stubblefield: So with short form video, you hear so much about short form video. It's that 10 seconds, that 15 seconds, that those small. Um, chunks of time. That is where a business system can help with your operations, because not only are you talking about tracking leads, but you can track your clients where whatever stage they're at in your business, that's customized based on your business.

Because the other thing too, is it's not just the leads and the onboarding and the time that you work with them, what about the offload? What about the offboarding? 

Jason Kerner: How did the event go? What feedback do you have? Thank you for being one year later anniversary card. [00:44:00] 

Kristina Stubblefield: What are we back to relationships, connections, communication, 

Jason Kerner: the human element of business.

Kristina Stubblefield: It is. And 

Jason Kerner: so human element of business in an AI world. It, you know, how, how do those coexist? How do we make one defriend the other? 

Kristina Stubblefield: When you spend the time to put your own words, what you say into potentially an AI program, a chat, GPT, you don't just go to chat GPT and say, I want to create an audit, um, automated email.

When someone inquires about my business, I need some wording for an automated email. It's going to spit you out an answer, but that to me, that's an AI answer. But when you take the time to say, here's who I am, here's what I do. Here's what I want someone to know when they inquire with my business. And I want to, I want them to know that they are going to hear back from me in [00:45:00] 24 to 48 hours.

You might not be a wordsmith. Hell, I'm not a wordsmith. It would take me, I'd pour, I used to do it all the time. I think that's one of the best benefits about AI. I'd constantly question myself, does this have the right tone? Wait, maybe this sounds too stern. No, this sounds too much like, maybe I'm not a professional.

Back and forth, and oh my gosh, you can drive yourself crazy. I've had conversations with people about this. How long do you stare at the blinking cursor On the screen, but using an AI program to say, can you help me take this information I shared with you and craft an email response that can go out right after someone inquires as an automation.

Jason Kerner: And FYI, this is the nature of my business. And this is the tone of voice that I want to have. You're setting the 

Kristina Stubblefield: expectations that. A, you received their inquiry. That's one of the biggest things like people don't know. Did they get it? Do I need to [00:46:00] call? Maybe I should. Wait, there's another number listed here.

You're letting, you're leaving it float out there. So people are like, Oh, you shouldn't use automated responses. Well, if you're at, if you're working on a project for a client, you're at a video shoot, you're at an event, whatever it is that you do in your business. And you're not back in the office for 12 hours, you're probably not getting on there whenever you wrap that up.

It's probably going to be the next day, but then if you're booked that whole day, or if you already have a meeting schedule, three 

Jason Kerner: days and a weekend. So somebody were to email perfect pitch on a Friday and we've got a gig Friday, Saturday and perhaps Sunday. We do a lot. Thursday events, it could be four days worth of nonstop work.

That's four 

Kristina Stubblefield: days that people can research and find someone else. And they already have, 

Jason Kerner: I'm sure of it. If it's gone that long, 

Kristina Stubblefield: so that to me, that 

Jason Kerner: automated response, it says we got you and we'll be back with you ASAP. 

Kristina Stubblefield: And, but I think people have stuck in their mind, what they've seen that a big box store or that somebody else just thank you for your [00:47:00] response.

You'll hear in 24 hours. That doesn't have to be your response. So just reassuring someone, Oh, they got my inquiry or they got my email message or they got whatever it is. And, Oh, I can expect to hear back in, in two days or possibly you're somebody that can go ahead and attach 

Jason Kerner: a price sheet or a one cheater.

That's a, 

Kristina Stubblefield: or you like until in the meantime, if you want to learn more about go to blank. 

Jason Kerner: Visit our YouTube page to watch videos of our past. I'm saying all this, like we have it or something, but it's things that we've talked about, like future state that you could do this, you could do this. I think it's so exciting.

The world of digital, because you can do so much with. Not a shoestring budget, but certainly it doesn't cost the same as it would. If you were publishing pamphlets for everything, you can do a lot more for free with the digital world than you can ever before. 

Kristina Stubblefield: Well, and that's just, people don't know what they don't know.

[00:48:00] And a lot of times what gets in our way. Our mindset, 

Jason Kerner: ourselves, 

Kristina Stubblefield: ourselves, we get in our way. And I say this to share, that's something I have, I've really had to work on recently over the past few years, I've really invested a lot of time and money on my own mindset to where not only me, but our team could be.

In a better spot to help our clients. We can all elevate, you know, that saying, um, the tide lifts all boat. I'm probably jacked that up, but you get my point. I 

Jason Kerner: see some boats lifting up in some water. 

Kristina Stubblefield: We all, we can elevate together. And I think that's the thing is being in business, no matter what type of business you have.

It's not always the easiest. How many different hats are you wearing? How many different things are you having to think about or do to even produce what it is you do? [00:49:00] So to know that there's tools, technology out there to help run your business, you owe it to yourself just to check into it. You might not want to do anything, but you owe it to yourself to how, Can things be to where you can grow your business?

Because that's a lot of times why people don't end up growing. They're they're maxed out. They're over capacity. They can't do it. 

Jason Kerner: Or what if you're in a position like us to where we've been doing everything fine, but I want to grow even more. And I know that if it were to grow more. Without those technologies in place, we'd be overwhelmed, right?

We're at a great place now. Everything's good. We're working. We're busy. We're study. We keep up, but you know, if we wanted to take things as we do to a much greater level. It takes something like what you offer to be able to handle the volumes. 

Kristina Stubblefield: The other thing too, you asked me earlier, do you have to stop where you're at in order to put things in [00:50:00] place?

No. And I don't recommend doing that unless you just have it to where you can block off whatever amount of time, but you can set aside a little bit of time each week. This isn't wave a magic wand and things are. Completely different. Come on. It's doesn't happen like that. But 

Jason Kerner: I thought you listened to one episode of a podcast and you knew everything that you needed to know for the rest of your life.

If it's my podcast, this episode of this podcast with the guest host, it is called 

Kristina Stubblefield: simplified solutions. 

Jason Kerner: Maybe I shouldn't be the host, 

Kristina Stubblefield: but honestly, that's the thing is. We can all improve personally, professionally, just a little bit every week, a little bit of time every week. It's, it's small things that can make a big difference.

Jason Kerner: What's the 1 percent thing? I've heard that before to where there's a book written. You know, if you improve everything that you do by 1%, it's just the cumulative nature of that would really add up. [00:51:00] 

Kristina Stubblefield: I don't know what that one is, but you just made me think of another book that, uh, 80 percent done is 100 percent awesome or 100 percent great.

Jason Kerner: My old boss used to say 80 20 rule, you 80, there you go. 

Kristina Stubblefield: That's the thing is we're really hard on ourselves. 

Jason Kerner: Oh gosh. Imposter syndrome, right? It doesn't every small business owner have imposter syndrome. Like if I do get success, why, why me? I don't even deserve it, you know? And then what, you know, what do I do to, to beat that?

You know, even if you are doing things, how do we take it up a notch? That's always the struggle. How do we grow? How do we do better? How do we improve? 

Kristina Stubblefield: The other thing I will say is there's people out there that don't take the step to start their own business or move on this great idea. Because they get in their own way.

Jason Kerner: They're just scared. And rightfully so you got to worry about insurance. You got to worry about all the things that makes it, you know, you hear the statistics of what is it? One out of every three small businesses doesn't even make it a year. And then at five [00:52:00] years, it's even less. So, um, I mean, it took a lot of courage for, for our hustle to do what we've done.

And me and my wife both do our own thing and try it, but it's hard. It's scary. 

Kristina Stubblefield: And that's the thing is You get to set your own schedule. And it's, I encourage anybody out there that hasn't already, um, taken that step, but they've thought about it. You know, you owe it to yourself to explore and maybe even consider.

Consider doing it. It's not for everyone. It is not for everyone, but I thoroughly enjoy what we do. Um, the best parts of it is to see our clients success and by success, I don't mean huge changes in revenue or they're making all of this money. What I mean for success is. Helping them take steps closer to their goals, [00:53:00] helping them save time, helping them achieve or work towards a better work life balance.

So that word success to me is not tied to a revenue. To me, it's what can we do to help them where they're at in their business and where they want to go. And last thing I want to say that you asked me and I didn't respond to is. Especially over these last few years. I've learned to listen a lot, and you ask me about episode ideas and topics, and that's the thing is, by listening, you know, I'm with clients, you know, several times a week.

Me and Josh both are, and we hear firsthand what's going on with small business owners, with entrepreneurs, coaches, what we work with, all different types of people. Guess what? We also work with other marketing companies. You're also not 

Jason Kerner: in a wedding [00:54:00] business or not in a corporate industry. You're all the industry.

We work with all 

Kristina Stubblefield: different types of industries in the medical field. Yeah. It, it's. All different types of things. We've been very fortunate to work with some of our local cities and towns over the years on some amazing projects. And we have some in the works right now. And the thing about it is when you listen, that is where I resonate with my clients and I'm honest how I've said to you, like, look, we are a work in progress on this.

And I've also said this to Dave, who's behind the camera. I've said. This is a work in progress, and here's where we were, and here's where we're at now. This is where, this is our next step with that, but it's taken a little bit of time to get there. And I think that's the thing is, it's human to human. It is human to human, and yes, we work with other businesses, but at the end of the day, we work with the people that's behind that.

And, [00:55:00] I've been there. Done it, worked through it, work in progress, whatever wording you want to attach with it. And I think when you can relate with people on that level and not just say, Oh, I hear you or, Oh, I know I get it. It's not the easiest, but I assure you that having someone Be an accountability person, help you come up with that roadmap, but also to know that you can call upon them when needed.

Um, that's, that's what it's all about for us. 

Jason Kerner: I absolutely love that. I think that what you're doing for your clients and I can speak to it personally, but even take that out, I've seen you enough and. Classroom settings to be doing, uh, workshops on chat, GPT to those that are looking for ways to incorporate that into their business.

I've seen you give many presentations all over the city. And the common theme about that is I always agree and resonate with what you said about. Being able to make [00:56:00] things digestible and understandable for people and your past teaching skill definitely makes that part of the process. And I also want to go a step further to say that a teacher's job is to not make their student feel stupid, right?

So, to teach them while maintaining their dignity. And as somebody who willingly admits, like, I need help on social media. I need help on accounting. I'm a damn fool when it comes to bookkeeping and all the nuts. Yeah. I'm like, I don't want to do any of this stuff. I want to create and I want to have fun and I want to, you know, do what I do to be the creative that I am.

Uh, I need other people to do that kind of stuff, but I also don't really want to be made to feel like a terrible human being for not being good at accounting or not being good at. Marketing or things like that. You know, that's, that's one of the things that I, I was taught a long time ago by a great boss that said, my job is your boss is not to know how to do everything that you do.

My job is to [00:57:00] surround myself with people that know how to do all the things better than I do. You know, if I can identify the talent. And I can bring them in and I can make them work well together. I really don't even have a job in this mix other than massaging the process so that it flows correctly or whatever.

So I think that you have a wonderful way about working with your clients and the people that you teach in classroom setting or so forth to allow them access to the education and the information that you want them to have without the indignity of. Dot, dot, dot. I can't believe you didn't know that. 

Kristina Stubblefield: Well, thank you for saying that.

Cause that's really important to me is when you talk about anything about tech or anything like that, some people are hesitant, they don't want anybody to know that they don't know. Sure. Or they nod, they nod. Like I fully know what you're talking about with systems and processes, but. That's okay. The thing about it is, is working at your [00:58:00] own pace.

And getting things set up the way it works for you, but also knowing that there's people out there that you can ask questions and there is no judgment. I've always said it's a judgment free zone and you're right. I've taken on the topics of talking about AI. Um, and I've actually had other agencies reach out and be like, why would you talk and educate people and show them how to use AI?

Jason Kerner: Oh, doesn't that make you want to work? Or would that hurt? Is that the question? I mean, 

Kristina Stubblefield: that's the thing is, people want to say, well, isn't that going to take over? Isn't that going to be I think people ask me, why do 

Jason Kerner: you talk to other DJs in town? Like, in the front, well, because they're my friends. Right?

They're nice and we can collaborate and do a whole lot more together. 

Kristina Stubblefield: But the thing about it is, for some businesses, they're not ready to work with other DJs. A company to help them with their marketing, or as people like to say, [00:59:00] take over their marketing. But if you start with small steps, when they start to get results, when they start to see, Oh, Well, that strategy, I implemented a few of that.

That made a difference. Now I want to take the next step. I'm ready to have my website redone. So they get more 

Jason Kerner: engaged when they start to get addicted to the results. 

Kristina Stubblefield: So then if you go back to AI and just like I said about that auto responder for emails. When inquiries come in, like that's a great tool to use, to help you with your own wording, to craft a response.

Again, it's a tool. You'll never hear me say AI is a replacement. It is a tool, but if I can help people know about this amazing tool and you get to spend more time doing what you love or more time with your family. 

Jason Kerner: Or simply more time thinking about what's next, which is a great segue. What's next for you?

What's next for this [01:00:00] podcast? What's 202 0 1 client? Oh, wait, 

Kristina Stubblefield: you think there's gonna be a 2 0 1? 

Jason Kerner: I hope there's gonna be a 2 0 1 at a 2 0 2. A 2 0 3. 

Kristina Stubblefield: There's there was a 2 0 200. There's a 2 0 1. Another 200. Yes. That is an important thing. I didn't even mention anything about that, but batching is so important with anything.

Podcasting, marketing, video, like all of that stuff, batching is one of the best things you could do. Um, so what's next? So. I'm really excited. My husband is working on a project out here that's going to, a lot of people will say, is that a backdrop behind you? No, nope. It's not a backdrop. It's it's real. Um, but, uh, that is something that we're going to do.

We're going to do. Um, some changes to the set. Uh, that's what that's exciting. I mean, yeah, I know that people on, uh, on zoom will say, Oh my gosh, where did you get that backdrop? I'm like, well, um, this is my fireplace, which you probably can't even see on camera, but anyhow, 

Jason Kerner: [01:01:00] radio work. The music is like a guitar, it's a 

Kristina Stubblefield: great speaker.

You know, you have to have 

Jason Kerner: music, 

Kristina Stubblefield: but as I mentioned earlier, I really am looking forward to bringing, uh, additional guests on that I am really fortunate to work with, be connected with because I want to share them with my audience. I really feel like I'm fortunate to do that. Like I'm really excited. They always say they're excited to come on.

As a podcast guest, but sharing that with the audience and also the other thing that we have that we're working on is we're going to start doing some regular webinars, um, where we're going to go through and I'm going to be teaching things on a regular basis. Um, it could be about a tool, a software, um, it could be something about a strategy that you can do.

For your business. And I'm really excited about that. [01:02:00] I've done some over the past, but this is something that I want to do more on a regular basis. And it does kind of tie into the podcast for me, because this is an outlet to share with people, um, strategies, tips, information, software that's available and educate on other aspects, more than just.

Just me. And this is also what we use for social media content, um, email marketing content, and that has become a really, the podcast is the initiator. In the content used on other platforms. And that is something that people can look at and see a great example about repurposing. 

Jason Kerner: Getting two for one or three for one.

It 

Kristina Stubblefield: really is. So I'm excited for what's to come. Uh, and, uh, Shaking my head 200 episodes. I mean, that's 

Jason Kerner: a long time running for sure. You should [01:03:00] be very, very, very, very proud of yourself as no small accomplishment. And again, you know, I made a joke at the beginning 200 of anything's a lot, you know, 200 bowling balls, 30 gallons of milk, like 200 of anything in 200 podcasts.

I mean, whether they were the five minute episodes or the one hour episodes or anything in between. Gosh, the content found inside of that. What's that worth? You know, what's that worth in dollars and cents to a business that should we all just be rushing to our computers and subscribing, listening to every episode that we can, like, I got a little backlog if I'm going to get all 200 in.

Right. 

Kristina Stubblefield: Well, the thing about it is we've really went to all of our episodes. You can watch, you can listen, or you can read. Um, and that is meeting our audience. So some people don't want to listen to podcasts, but they can go and watch it on YouTube or some people can 

Jason Kerner: read it faster than they can get through an episode in real time.

Kristina Stubblefield: They can. And the thing that I've heard from people is, you know, when you talk about [01:04:00] impact, it's always interesting when you get feedback from people to say on that episode, when you talked about that. That's why I do it. That's why I do it to make a difference. 

Jason Kerner: I asked you if you get fan mail, but that sounds no different than like, Oh, Hey, remember when you were on that TV show and the second season, blah, blah, blah, I think that that, you know, people take themselves back to it.

When you strike a chord with them, when you, when you resonate on something that they've really been on and all of your podcast topics being as different as they are, you may not get a hundred percent of the audience on one show, but you get a hundred percent of the audience with. A few different shows because there's something for, for everybody, no matter what their industry is.

Kristina Stubblefield: Well, I'll tell you what, you made me think of something in closing that I want to share with people. This is a recent episode where I've talked about this, but numbers, vanity numbers and metrics, you know, I don't. Scour over our numbers. Uh, that is something I [01:05:00] just shared with you that the episode content is also used on social media, email marketing.

We use the content in multiple places. And that's one thing that I would share with people is those metrics, people can get really hung up on them, whether they're it's visits to your website, whether it's in, um, engagements or followers on social media, podcast. Podcasting, it's tricky with the downloads, how many people are listening.

There's a lot to that. And I would share with anyone out there that's considering podcasting is podcasting or you're a small business owner with a small social following. Don't get hung up on the numbers. That is something it's not. We've not went out and was like, Oh, we want to get all these thousands upon thousands of followers and stuff.

Because if you resonate. With one person in a social media post and an email blast and a podcast episode. That one person that they could refer you five people, [01:06:00] they could come to you themselves, so don't get hung up. And I'm not saying that numbers aren't important. I'm just saying, don't get hung up on those.

Jason Kerner: Very well. So it's not that you are making excuses for your own numbers. Your all is fantastic and does great numbers, but I think that you're right. If we go to a wedding show and present our business, uh, and hopes that somebody will hire us as the DJ and there's. 300 couples there. We're not going to get all 300, but if we got one, we've worked with the client, we've made our money for that, you know, weekend we've helped somebody have the very best day that they've ever had.

And there's no better reward for that. So. I agree with that advice. We were so caught up in the numbers because never before have we known how many likes and subscribes we have, you know, so. 

Kristina Stubblefield: When I do my episodes, I talk as if I'm talking to that one person. That's to me, and I didn't start out that way.

It was hard in the beginning. Like, it's. You know, we had, [01:07:00] I know some people that took and taped people behind the camera just because they couldn't get out of their own mind. Like, it's just them talking into a webcam or into a camera. And that's something that over the years I've shifted. I want to talk that one person.

If 50 people listen, great. If a thousand people listen, awesome. The other thing is just like social content or content on YouTube, it lives out there. Like, it's just not out the day you put it out, it's, it lives out there, so, yeah. This 

Jason Kerner: has been fun. It has been absolutely outstanding. Thank you so much for letting me be the Kristina Stubblefield of the day.

It was interesting and definitely exciting for me, and it's got my wheels turning about all the things that we need to do as a client and a prospect of yours as well. Good, then 

Kristina Stubblefield: I've made an impact. Literally in this 

Jason Kerner: conversation my wheels are already turning because All of the things that you say, you could get discouraged.

Like, Oh, don't do that. I don't do that. And we need to do that. Or you could be inspired to say, I get to do that. I get to do that. [01:08:00] I can't wait to do that. 

Kristina Stubblefield: Absolutely. Thank you so much. Yes. Thank you. I appreciate it. You can connect with Jason. All of his contact information will be included in the show notes.

And before I go, I want to give a quick shout out to Dave from one stop media. K Y he's the one behind the camera doing this. And. Also, to Josh, my husband, who usually isn't out here when this stuff goes down, and he's been doing some behind the scenes and some photos and things, so, but also my team. So, 200 episodes, uh, It is a lot.

You're right. And it's been a great time. I'll be honest. I'm more excited about the future. I love to look back, but looking ahead at the future, but that's not done without an amazing team. And I have to give a shout out to Leah and Stacy. They have been with us and. It is definitely a team effort. It is [01:09:00] not just one person and there's other people too, that are behind the scenes and I want to say thank you so much to all of them and all of our clients, all of our listeners.

We appreciate you being a part of this show and, uh, buckle up because, uh, it's been a good time, but it's time to look towards the future. 

Jason Kerner: Well, thank you so, so much. So in Media Group Simplified Solutions, Kristina Stubblefield to 200,000 more episodes. I don't know, that's a tall order, but I think you can do it.

Kristina Stubblefield: Don't miss the social media clips for behind the scenes of this one. You don't wanna miss it. So thanks everybody.

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