5 Essential Videos You Must Have on Your Website

Kristina Stubblefield: [00:00:00] Welcome to Simplified Solutions, your go to resource for small business owners and entrepreneurs seeking practical advice, innovative strategies, and simple solutions for business, marketing, and technology. I'm your host, Kristina Stubblefield. If you're eager to take your business to greater heights, then you're in the right place.

We're here to help you unleash your business's untapped potential. Boost your visibility and maximize your investments. Let's dive into the world of simplified solutions. Stay tuned and let's simplify success together. 

You often hear that video is so important, websites are crucial, and that you have to be doing search engine optimization or SEO. But how do all of those elements come together? That's why I'm so excited to have my friend, [00:01:00] a person I work with, And Dave Carroll from One Stop Media KY. He probably looks a little familiar.

That's because you have graced us with some excellent tips and information on video in the past. So thank you for doing this with me. Absolutely. You might be wondering where in the world are we, and we are actually at one of my clients where we have just been doing videos for their website. 

Dave Carroll: Yes. How timely of a discussion.

Kristina Stubblefield: And I was like, Dave, this is the perfect opportunity. 

Dave Carroll: Beautiful. 

Kristina Stubblefield: We need to do this. And with their blessing, of course, 

Dave Carroll: yes, 

Kristina Stubblefield: we're doing this. And it's a hot topic. I feel like because small business owners, entrepreneurs, coaches, whoever. It is that you are all three of these are vital. And [00:02:00] a lot of people will say to me, Kristina, I love the tips and information you share, but it's like, you're adding something else to my already full plate.

And so I've got notes notes today because I feel like people need a solution of how all of this fits together. 

Dave Carroll: A simplified solution. 

Kristina Stubblefield: A simplified solution. Okay. So I really do have notes and I appreciate you doing this because you share valuable insights and tips and it doesn't matter if you're local to this area or not.

And if you are a local and you need video, Dave's your person. But if you're not, what we're going to share with you is something that you can utilize on your own, whether you're filming your own videos, or you're going to work with a videographer to help you. craft those professional videos. [00:03:00] Yes. So get your pen and paper ready because we're getting ready to drop some tips.

Absolutely. 

Yeah. And I know that we can talk and talk and talk about this topic, which is why I wanted to put some notes together. So, okay. Are you ready? Yep. Are you sure? 

Dave Carroll: I'm absolutely ready. Let's do it. 

Kristina Stubblefield: So for those who don't know, I'm Kristina Stubblefield and I'm the host of Simplified Solutions and co owner of Soin Media Group.

Let's get started. So videos, you used to hear that videos were a great marketing tool. Videos are something that's nice to have and now videos are a must. 

Dave Carroll: Yeah. Have to. 

Kristina Stubblefield: A must, not just for social media, or reels, or stories, or YouTube, which those are all really important. They are. But your website. And I sometimes feel like I [00:04:00] hound on this topic of websites, but that's because it is a foundational piece for any website.

Business. And it doesn't matter if you have a one page website or a 50 page website. What I'm talking about with it being the foundation is people are making buying decisions based on what they find online. And. Knowing that not, you have to put your best foot forward and let's be honest, some people don't read, they want to watch something, but also I feel like videos, I say, I feel like, but I know videos allow people to connect with someone.

People want to do business with people and I feel like videos not only help tell a story, which is what you love to do, but they also let someone in to kind of get to know you. Is this someone they can work with? [00:05:00] I know you have a lot to say on that. I 

Dave Carroll: do. I do. Where do I start? Right? I think you're absolutely right.

It's so important. Uh, again, what I pride myself on in my business as. Uh, you know, as a videographer and somebody that loves to help people tell their stories is just that it is communicating why you do what you do. We're here at this client today and they were doing such an excellent job of, of talking about what they do.

Fantastic. And we kind of get to the, what seems to be the end of what they're talking about and you and I both like make eye contact, like now it's time to say the Y. Right. And you, you pose the question to him. Mm-Hmm. , why do you do what you do? Okay. And when we're able to draw that out from a client and put that out in front of their target audience, and by target audience, it's anybody that comes to their page.

Mm-Hmm. , whether that's a, you know, another, uh, person in their field that's maybe interested in [00:06:00] collaboration. Collaboration or in, uh, interested in in learning. Or, hey, maybe there, this. Person's going to be hiring. I don't know. Right. But like, if it's somebody else in your field or your potential target client, right?

When you say why you do what you do it positions yourself as Not only an expert because I think people can say why they do what they do and not really be an expert But it's easier to help your expertise be boosted when people know why you do the thing you do 

Kristina Stubblefield: It allows you to humanize yourself and open up that connection opportunity.

You are a person, no matter what it is you do, you're a human being. And that's the thing is, yes, it's important for people to know what you offer, what they can buy from you, what services you offer, what solution you provide. But also who's involved in that a little bit about your office, your team, [00:07:00] or if you don't have a team about you and why do you do what you do?

What's your mission? Why did you get started? And there's so many great questions there. And I feel like a lot of times people feel like they have to craft this incredible script when you can set up a camera and you can say. I want to share with you why I chose this profession, or you can say the reason.

I do what it is I do. You don't have to get stuck with the words. That's the thing is, even with professional videos, like I say, videos that you're bringing in a videographer to do, that you're not filming with your phone. They have evolved over the years and you, you want to more kind of relax down and.

Try to be as authentic as you can, and I, one of the tricks that I use with working with people, because I love coaching people through their videos, [00:08:00] because I want to share with the world who they actually are, and that can be a daunting task when you're staring down the lens with lights and microphones, and you're staring down that lens.

That's where I feel like professional videos have evolved to the point where. You want a person to relax and be more themselves. Yeah. 

Dave Carroll: It's funny because we, you, when you bring in the professional equipment, the tendency is to raise your level of kind of like uptightness. That's your, that's your natural reaction.

But in reality, what my goal and clearly what your goal is, It's to really bring that down and make it so comfortable that when they see the presentation, obviously that looks beautiful. And, and, you know, this, this beautiful exposed brick, right? Like we love the visual aspect, but like, we want to see the person too.

And we want to see who they are and, and, and what draws us to them over somebody else in their field. And as you're stating, and I'm sure we'll get into this as well, like. [00:09:00] There may be other people in the field that do what you do and maybe they don't take advantage of the fact that they can have the website.

And that's where, you know, you can gain a competitive advantage. Or if they do that and they do have video, like maybe somebody comes to your site and they're like, I just love that. Like I connect with that person. And I felt instantly like that's somebody I could take my car to. I can entrust in my medical care.

I could. Go down the list, right? When, when you show off who you are, it is the difference maker. And sometimes when you show off who you are, it may be the thing that detracts other people from you, but you may not want to work with them anyway, right? So it just shows you. It's a good fit. And it allows people to have a good expectation of what they're getting into before they get into it.

And, and I think that that's so important. And it's something that I strive to do as I meet with people before I, I do videos with them as like, I just try to tell them about my style and like what my thought process is. And I hope that they work with me. Of course, I want to help everyone, but at the end of the [00:10:00] day, like I can't and my style doesn't match everybody's.

And I'm thankful to have a creative circle that I can say, Hey, like. You know, I think that I do know somebody that would match what you're looking for exactly, you know, and I love being able to do that because not only does it build trust with the person and maybe they'll recommend me to somebody else, or maybe they'll go home and be like, man, I really do think that that style is what I need.

Sure. So at the day, if I can communicate that on video. Right. That sets an expectation even before I meet with somebody. And when they search me on Google and they find my amazing Google business profile, uh, that you helped me create. And, uh, when they find that and they go to my website and they see our beautiful, so in media group website, uh, that, that looks amazing and has all of our videos on it.

And they see that they're like, that basically takes not takes the place of a consultation, but it really gives that pre consult vibe that Man is somebody is somebody I really do want to work with. Like I see the value and what they bring to the table and how they operate. Right. So I think that's super important.

Kristina Stubblefield: It is. And the, before we get too far into this, I'm going to give some [00:11:00] tips, but when you're starting to do video. Start with your cell phone. Yeah. That start with your cell phone and hit the record button. And the one thing that I share with people is get a tripod for it. They, they make so many affordable options, but instead of trying to hold it when you're recording.

So video for SEO. And the reason I mentioned this is when you have video on your website, You are keeping people on your site longer. You are giving the opportunity to keep people on your site longer to watch that video and to increase your conversion for them to take some kind of action. And I want to talk about Videos also help you with search engine, you know, everyone throws around this term, search engine optimization and SEO, but videos.

Now you are seeing them on the [00:12:00] 1st page of Google and YouTube is the 2nd largest search engine. So I always share with people about repurposing their videos. Not only can these videos go on your website, they should In most cases also go on your YouTube. So what I wanted to talk to you about was types of videos to include on your website, homepage video.

Let's just start there. If you look at statistics, there is a large percentage of people that don't leave a website homepage. Having a video there is really important, but what that video should be, if that's the only page that someone sees about your business, I highly encourage clients and everyone watching this to make sure you have a video there.

And I really call it like a summary. Yeah. If you had 30 seconds or one minute in front of [00:13:00] someone, what would you want them to know about your business? Yeah. That's the first thing that comes to mind. 

Dave Carroll: Yeah, absolutely. And you call it a summary, uh, or homepage video in my brain. Uh, I call it a brand story and, you know, a story can be of any length, right?

Like we can tell a 30 second story. We can tell a 30 hour story, right? You know, the documentary, right? But. In my brain, if you can create a 30 second to a minute and a half max video about your brand, and you may not think of your business as a brand, but you have a brand. And if you don't have a brand, that's kind of your brand, unfortunately.

Right? So how do you create that? How do you cultivate that? And again, you can do that. Without having professional equipment, without having professionals involved. You know, one tip I would have is don't hesitate to bring somebody into the space with you that knows you, that knows your business, that knows who you are.

Right. One thing that I find myself very gifted at, uh, in what I do [00:14:00] is helping draw that out of people, right. And helping, helping pull and understand that even if I just met them, I always try to ask them good questions beforehand. That way, when I'm listening to them talk, I can say, Hey, I. You said this thing that I know that when you said it earlier and you were just talking to me casually You did like if I could have recorded that I should have like but now we have an opportunity to get that on video and just Let me go.

Let's go back to that And I think that having somebody in the room with you a spouse a child Whoever that can just like help you talk about these things like you're just talking to them have them sit behind the camera You know 

Kristina Stubblefield: another person person to another person to so many people I see think, okay, everyone online is going to see this video.

So it's like you're talking to a mass of people behind the camera. Focus in on if you were talking to one person that was your ideal client or your target audience, what would you share with them? 

Dave Carroll: Absolutely. And I think that when you can have somebody in the room that you [00:15:00] trust that knows you and can just help you.

Okay. Be able to communicate what you want to communicate. There's just such a difference maker. And I guarantee if you were to watch a before and after from somebody that has somebody in the room with them to after when they don't, the difference in body language, the difference in tone, everything about what they're doing.

It's just so different. Just like this, right? Like to me, like, if I was telling this on camera for myself, Which, you know, if you go to my website, you'll see those. And I do try to act more, but like when you're just asking me questions, it's just, we're talking conversation. It's a conversation. 

Kristina Stubblefield: Here's one tip.

You might think that this is a little out there, but I know people that actually tape someone 

Dave Carroll: on 

Kristina Stubblefield: the back of their camera or right around their camera where they can remember that's who I'm talking to, or in their mind, they're thinking, Oh, I'm [00:16:00] talking to a person, whatever trick works best for you. Do it.

Dave Carroll: Yeah. 

Kristina Stubblefield: Whatever works best for you. So definitely some people would call that an intro video. I mentioned something about a summary just because you're trying to summarize a little bit. It's a little bit maybe about you, what solution you provide because you're talking to and addressing the pain point that somebody has while they're coming to your website.

So that, that homepage website, and we could talk about each of these. For an hour or longer now depending on what type of business that you have right? I'm gonna throw out there Product demos, showcasing your products, how they work. Um, what did the benefits of, 

Dave Carroll: are you talking about these on like your next pages of your website or is this for your homepage?

Kristina Stubblefield: Oh, it could be, depends how your website played out. 

Dave Carroll: Yeah. 

Kristina Stubblefield: Um, also. You could showcase [00:17:00] a feature product on your homepage, maybe those rotate out. So possibly this video could be on your homepage, but if you have a products page or pages, not just a picture of the product and talking about it, but video could be used.

Because what I share with people, repurpose that for social media. And there's, there's tricks that you can do by filming it back far enough where you can cut off the sides and repurpose that video. And I've done an episode about that before, but I always like to share with people. How you can use that video multiple times.

But I think that's one thing is a person can, what, why did they, why do they have this product? Why did they create it? What's the benefits of it can be really beneficial on website. 

Dave Carroll: Yeah, a hundred percent. And you know, you talk about this all the time. Uh, and I think that it's such a crucial thing. Batch film content [00:18:00] as business owners, you and I both know in our own respective spaces.

Time is of the essence and we, it's, it's one of the limited resources that we have and we know, and we can, can, we can control a lot of our time, right? Block out time on your schedule. Next Friday, right? Like I'm filming videos for myself and I don't often do that, but I know it's a priority for me. And so therefore I have blocked out time on my schedule and there is, I, I can't replace that time.

Just like I would with a client. Like 

Kristina Stubblefield: you have to treat yourself. As a client, it's not, you're not going to respect it just like you do other client. And then 

Dave Carroll: I'm going to block out time on the back end of that to, to edit them. Right. So for me, you know, obviously it's a dual, you know, welded process, right?

I can't just shoot it and then just post it. Like, you know, I could, but like in the way that I operate, I can't do that. Uh, you know, so for me, you know, I'm going to also take another block of time and edit them. And I know that if I don't do that, [00:19:00] I won't do that. 

Kristina Stubblefield: Not just filming the videos get you there.

Dave Carroll: Yeah, 

Kristina Stubblefield: you got to implement them. You've got to put them out. And I know so many people film stuff and never do anything with it. I know and trust me. I speak from experience when I share this with you. I don't like to watch myself on camera. I can pick it apart. I can refilm and refilm and refilm. I'm not doing anyone any service.

I'm not serving my audience. If I constantly critique. Reshoot, push out, push out, push out before. And the next thing, you know, months have gone before you put something out and that's getting into a whole nother mindset thing that we're not going to talk about today. 

Dave Carroll: Yeah. Can I add a tip to that though too?

And you know, we've talked and you'll hear me say this as a professional videographer, like. You can do all this stuff on your own. I'm not saying that you can't. I like there's tips on tips on tips, you thousands of YouTube videos, teaching how to [00:20:00] film yourself and do these things. If you have areas in your marketing budget that you can spend money, get help in video and editing or editing or both.

Right. And what I mean by that is that. You, when you film yourself, and when you go to edit it, you're going to critique. If you even have time to film yourself and edit it. You're going to critique yourself. You're going to be, you're going to have a hard time taking a step back and saying, okay, how do I piece this together?

That makes sense. You know, if you have a really complicated business, right. Or like you do something that's amazing. Right. But like, there's lots of big words. And you know, for me, I don't know medical terms. I don't know things about cars. Like, I'm like, I don't know these things. Right. I don't know what I don't know.

And you have to think about what your audience is coming to you looking for, right? If you're, you know, if your videos are geared towards rocket scientists, you may not have to, you know, dumb things down, right? If you're a rocket scientist, but like, if you're a rocket scientist that's trying to make it plain for somebody else, [00:21:00] like, you have to think about those words you say.

If you can have somebody else that's outside of your business, take a look at that and you can afford that. Like, please do it. 

Kristina Stubblefield: And I want to tag into this because what I talk to people about is just like you do branding photos and headshots. I. Put videos as part of that. Now it's yes, you need headshots.

Yes, you need branding photos, which I call kind of like a lifestyle photo. It's more showing your personality, but then you also need that videos. For your brand as well, and I talked to clients about it like that and just how you said it should be something that's part of your marketing. 

Dave Carroll: And if you, you know, right now we're in the middle of the year, right?

So you've probably got a lot of things happening in your business. No matter what you do. If you can't do it right now, as you begin to plan for next year, like make it a part of it. Set [00:22:00] aside, you know, start, start planning for the next six months, put a couple hundred dollars back. 

Kristina Stubblefield: Included in your budget.

Yeah. 

Dave Carroll: And just make sure that if you can spend in an area, because I will tell you this, and you know this better than I do. People will do their own filming and editing and, you know, like I said, that's neither here nor there, but then they'll go and put thousands of dollars into ads on that stuff and it doesn't work or if it does, there's very minimal results.

What I recommend is the flip side and that's just not even coming from me as a videographer. It's coming from experience of what I've seen of my clients that have spent tons of money in ads. And it's just like. Uh, if your product, it's 

Kristina Stubblefield: not their best foot, foot work. Yeah. If, 

Dave Carroll: if you just had, if you reverse that just a hair, even if you took half of that budget and put it towards getting somebody to professionally film or take photos and professionally edit and then put the other half back into the ads, I almost guarantee you would have a better.[00:23:00] 

Return on your investment, just because what people see matters, 

Kristina Stubblefield: it's huge. A lot of the conversations that I have with our clients, that we help them with systems processes and marketing is looking at their assets. First and foremost, I got to know what you have in order to share with you. This is our options.

And in my expertise and experience, we have got to do new pictures and we've got to do new videos or videos. Maybe they don't have any that, you know, from working with me, that's the top when I onboard a client, because. Everything revolves around that content. It does. So I'm so glad you brought that up.

So I mentioned product demos, and I want to say on that same token, your services, if you're someone that offers services, maybe you're someone that offers multiple services, taking the [00:24:00] time. And maybe it's not all at 1 time. Maybe you start with your, um, top services or the ones you specialize in 1st, and then slowly record videos for all of your services.

Now, if you're like me. When I work with clients that they may need 20 videos, that's not setting them up for success to film all 20 at one time, 

Dave Carroll: we talk about batch recording and that is not the answer. 20 is a lot, maybe a handful, you know? 

Kristina Stubblefield: And so what I try to do is prioritize the videos, but with your service videos, talking about what pain points, those services address, what solutions they provide.

And if someone was standing in front of you and. They had mentioned this service. What would you share with them? And that is where I like to come from when it talks about services. Because I like for it to be in people's own language. How they talk, how they communicate, I feel like it's [00:25:00] really important because if it's a service, they can get a feeling I I'm interested.

I can maybe work with this person where they'll take the next step to inquire or schedule a meeting or a discovery call. 

Dave Carroll: Absolutely. And I just, I keep hearing you say stuff and I'm brought back to other things that you've talked about and that we've discussed. Like use your resources, right? And so, you know, utilize your, your search engines, right?

You utilize Google, utilize YouTube. Um, and specifically I think about AI and chat GPT and other AI services that can help you, uh, get in the right path. Right. And what I mean by that is, you know, I'm not, I don't know everything about AI. I'm not, you know, a guru, but what I do know is I can go on chat GPT and I can explain to it or another, you know, AI service and I can go in and I can explain to it my brand, my tone, my brand voice.

And I can have it ask me a handful of questions that can at [00:26:00] least even just get me in the right thought process, you know, and, and help me build scripts that, that. Makes sense to me. And even if I don't say exactly what it says, right. Cause it's not me. Right. And I think at the end of the day, like one thing I do see is people utilizing it to such a fault and it's like, you literally just do that from chat.

I know that language is not. 

Kristina Stubblefield: People are identifying it's AI. I have a whole lot. Say about that topic. 

Dave Carroll: Yeah. When we can talk, that's another topic for another day. But what I'm saying is if you can utilize these tools that are out here and utilize the people that you are in your, you know, sphere of influence or that you follow or that you don't know, and you're just like, man, I'm like really intrigued by how they communicate this.

Like, what does they do? How can you emulate that? Right? Like you may not look like them or sound like them, but like, how can you emulate that? And so for me, what I do is I. I'm a collaborative person by nature. That's what I love to do is collaborate with people. And so even if I've never met them, you know, I've, I see people on YouTube and other spaces where I'm like, man, that the way that they do things, like I can, I can kind of take from that and [00:27:00] collaborate with their ideas at least and say, okay, how can I make this my own?

How can I build this into my business? And, you know, also to like, you know, you specialize in what you specialize. So this is another thing I was going to, you know, bring up was like, if you are Like, if you're in the medical field, or if you are, you know, a mechanic, or whatever you do, like, you're great at that.

Like, It's a good idea for you to ask for help elsewhere. And like, that's again, where you can utilize tools, you can utilize your budget and you can utilize people like you and I that come into the spaces with different outlooks and we're good at different things. Right. And so when we approach it and you bring in your level of expertise, it like makes us magical.

Like 

Kristina Stubblefield: that collaborative effort is elevated. 

Dave Carroll: It 10 X is whatever you're doing because you have so much influence in that space in that moment, including your own expertise, because that's what we're trying to draw out. And oftentimes when you're doing it by yourself, you're, you're fumbling [00:28:00] over your words.

Even if you're super prepared, it's, it's nerve wracking. You're sitting in a quiet room, you know, you're, you're trying to like make this perfect video that you think, like you said earlier, is going to be seen by the whole world. Hopefully it is. Gosh, I hope it does. I hope you get tons of business from it.

But like, You start to get in your own head and you're like, Oh my gosh, I sound like an idiot. I don't know what I'm even talking about. Like this is not my area of expertise. Like that's where it's so crucial to know, okay, here's what I'm good at. Here's what I'm not good at. I've talked about this before.

If you go back to, you know, if you have an opportunity to go watch the video of me talking about website work, right? I don't know websites. Like I tried for a year to like build my own website and it sucked. I hated it. I went through 58 templates, hated all of them, wasted so much time. I had been spending the previous year though, learning how to use my camera.

And being great at that, I needed to let somebody else do that. I had spent the last year like perfecting my craft and like, I don't, I honestly wasn't willing to [00:29:00] invest and I didn't have the time to invest in learning another skill that was outside of my area of expertise. And so that's why I came to you.

Right. And that's where you came in and said. Hey, this is what we do, right? And so, you know, it builds that, it builds that collaborative effort to make sure that my business puts its best foot forward in every possible way. Right. 

Kristina Stubblefield: And allows you to stay in your zone of genius. Yes. 

Dave Carroll: Zone of genius. That's what I was looking for.

You've got to stay in your zone of genius. 

Kristina Stubblefield: And together just enhances your online presence to another level. 

Dave Carroll: Absolutely. And thereby it gives us more 

Kristina Stubblefield: business, but I am going to circle back around because I've done several speaking and teaching engagements on AI. So let me touch on that for just a minute, because I think AI is an incredible tool, amazing tool.

I know there's pros and cons to everything. What I would share with someone in regards to video, when it comes to AI. It is like Dave and I was talking about having a conversation, [00:30:00] whatever AI tool you want to use, think of it as a conversation as another person you're speaking to and make sure you share with it first and foremost, who you are and what it is you do and then share with it in your own words.

If you're doing a service video. And it's about service A that you offer. Put in, this is the service, this is what I think of it, this is the transformation, this is the target audience, put that in there and say, I need help crafting a script. To go on my service page for my website, and then whatever result it gives you, have a conversation with it back and forth.

That is a way. It is not just AI content. You are feeding it your own words, and I have some different, um, I have another, I have another episode where I've talked all about this, but I also [00:31:00] have a, Small class that I did that you can get access to that is an intro to chat GPT because I feel that AI is a tool that can help small business owners, entrepreneurs, any type of business person.

Not only. In their marketing, but also their communication with clients, with potential clients, the list goes on and on. So I just wanted to mention something because I think it's really important. Yeah, I do. Um, so we talked about, um, we just talked about service videos. So I want to touch on testimonials.

Dave Carroll: Hmm. It's my favorite. Yes. 

Kristina Stubblefield: Now I kind of. Think about testimonials and case studies. Although similar, they can play different roles. Okay. And I love a great case study. They're not always the easiest for someone to do, but I want to at least mention them. When you can actually document the process [00:32:00] of working with someone and you can show from the beginning, the middle and the end, what you're showing is where they came in to you at.

Where, where you were at with them in the beginning and then the transformation. And then at some point in time, in that case study, you're getting in their own words, a review or a testimony, their experience, their experience working with you. Thank you. And I think that's awesome. If you can do that. And sometimes it can take a little time to put those together.

The other side of that is the testimonial side. And. I really believed that this is something that is way undervalued for business owners. Actually having video testimonials and there are so many great softwares out there that you can actually send a link to a client when they're done working with you.

They can record a video on their phone and boom, click a button and send it back to you. [00:33:00] Technology is amazing. I also believe. There's a time and place for doing professional video testimonials where you have a videographer like yourself come in and record testimonials in your office to be able to share on your website.

And I have so many things that I could say about that, but there is. If you're not the 1 speaking on your business, there's no better person than someone that has had the experience of working with you. There's not. And I will say, I'm as guilty of this as the next person of not asking for. Video testimonials, uh, because the couple of times I have, I've, I've gotten them.

And that is where, when I work with clients, I try to encourage them to make that part of their offboarding process or towards the end of their processes of working with someone. And [00:34:00] because if it becomes repetitive, then it is something that tends to stick over time. But video testimonials, they're. If someone is making a buying decision based on just what they see on your website or what they find on social media or online about your business, Listening to someone else's experience, 

Dave Carroll: it's unmatched.

Kristina Stubblefield: There you go. 

Dave Carroll: Yeah. 

Kristina Stubblefield: I couldn't find the word. 

Dave Carroll: Yeah. I think for me, I, whenever I consult with clients, one of the first things I do, depending on the situation, what we're doing is I always ask them, do you have anybody that would be willing to come to your place of business to your officer? Meet us somewhere.

I like 

Kristina Stubblefield: when people say, I don't know if. I've had people in the past do that. And the next thing you know, they have like eight or 10 people that will come anytime. When do you want me? 

Dave Carroll: Yeah, I'll be there. Sorry. 

Kristina Stubblefield: I know I said that right in the middle, but please don't think that you're putting someone out or most of [00:35:00] the time people would just 

Dave Carroll: literally come and do it with a drop of a dime 

Kristina Stubblefield: because they're so appreciative of whatever it is.

They're experienced. 

Dave Carroll: And so, you know, for me as you know, a videographer, my mindset goes to, if I can get them to bring in testimonials. Before I helped them tell their brand story, it allows me an opportunity to be able to say, man, I like what you're saying is great. You don't get me wrong. And we even encountered that here, right?

It's like, what you're saying is so good, but I heard this testimonial. From, from one of your patients. Mm-Hmm. one of your clients, and they were just blown away. Mm-Hmm. . I was blown away by what they had to say about you. And you're really underplaying that. Mm-Hmm. . Like, you're not talking about the fact that you do X, y, z like Mm-Hmm.

You don't just show up. You, you're, you're so much more than that gives you a different perspective. It gives you a different perspective. And so as the person that's helping produce your, your story and help you tell your story, like when I had testimonials in the back of my head and, and on video. And I've already shot for you.

It allows me to help you [00:36:00] bring that out. And so I always try to say, Hey, look, like when we set up time to work on your brand videos and your website videos, like, let's see if we can't get a handful of people to come in and just talk about you and 

Kristina Stubblefield: start with one 

Dave Carroll: or two. Yeah. 

Kristina Stubblefield: You don't have to start with eight or 10.

Dave Carroll: And it, you know, every single person, if you were in business today, you have some loyal clients. And so you wouldn't be in business. Yeah. 

Kristina Stubblefield: That would say something 

Dave Carroll: about their experience. Even if it's 15 to 30 seconds, honestly, if it's 15 to 30 seconds, it might even be better. Just, you know, to be able to tell a quick, brief story, to tell a quick, brief summary of their experience that just allows, again, like you said, if somebody is on your website or somebody sees you on social media, like they say, Okay.

I see this person and maybe they like your personality, but they're like, what's that? Is there a review of them somewhere? I always look for reviews on everything. I know whether it's a product of I or a person I go to, you know, as a service, um, you know, for me, a review is huge, but like, if that's on video, it's [00:37:00] such a game changer.

You get to experience that, uh, you know, whether it's, you know, the person on the phone, like you said, from a link or on their webcam, or it's professionally done, like we, you know, a Encountered here and we were able to, to make those happen. Like that's just create such a different dynamic as a consumer and as a business owner, uh, to see that.

Kristina Stubblefield: Absolutely. And I feel like we could talk about case studies and testimonials or reviews on video. I feel like it's something we could talk about for a couple of hours. Absolutely. So many things. 

Dave Carroll: We 

Kristina Stubblefield: might 

Dave Carroll: be. 

Kristina Stubblefield: So. We definitely are. We're going to come back and talk about more about these. Honestly, we are.

But before we're done, there's a couple others that stick out to me. How to videos, depending on your business, it might be showing how to do something. Those can be very powerful, 

Dave Carroll: very powerful, and also super great for repurposing. 

Kristina Stubblefield: Yes. I was good. Social media, YouTube, of course, um, tick [00:38:00] tock there. There's so many different ways.

Um, but also. An about video on your about page. This is one where you can go into more detail of how you got started, what your mission is and what you love about it. This about video really can take on a life of its own. It in several different directions, but for someone in some of these about videos can be on your homepage, depending on how your website sometimes 

Dave Carroll: even, you know, a snippet of your about video goes on your homepage.

Yeah. 

Kristina Stubblefield: But when somebody goes to that about page, they. Want to know more is where there should be paragraphs of information because they are wanting to dig a little deeper. So those about videos can I've seen people do about video and also have a. Their mission video, uh, their office video, it's really broken down.

So it really [00:39:00] depends on your business. You want 

Dave Carroll: to set up your website. 

Kristina Stubblefield: But the other thing is you can just start with one, one video that is one to two minutes, just about what you would share with people. 

Dave Carroll: Yeah, absolutely. And I think that that really, I'm with you. I always, you know, look at the about page, see who the owners are, see who the, you know, whatever I can see on there.

Because I think that's important. I think for me, as somebody that that does seek to work with people and not necessarily, you know, just a certain brand or whatever, I want to know who the person behind the mask is, the person behind the scenes to be able to provide the service or product that I'm purchasing, or I'm seeking to, you know, Pursue.

And I think that about pages are so crucial for that and whether it's text, which is, you know, there it's cool, but like that video again, just seeing that person, seeing those people, you know, talk about their family. Hey, I'm a dad, I'm a, I'm a husband, you know, these things like that's important to me, I want to work with people that [00:40:00] have, you know, values.

And they're not just, it's, it's evident that, you know, At least it appears that they're not just there for to make a dollar. Like they're really, you know, this is what they're passionate about what they do. And, and I think that. That is what really draws me to people to work with in whatever capacity I'm looking for.

Kristina Stubblefield: While we're sitting here talking, I see us diving into each of these individual videos and giving. Tips in relation to this, from a standpoint of questions to ask when you're getting your bullet points together to be better prepared when you're working with a videographer, or if it's something you're going to film on your own, um, how you can get better prepared for that.

So I see us diving in more to these topics. So stay tuned for something on that. Dave's always down to collaborate, especially on video. The, I knew this was going to be [00:41:00] a lot to cover. And honestly, I feel like I say this a lot when we're talking, but I really do feel like this is kind of scratching the surface.

I feel like we went a little bit deeper, but it can also be overwhelming. And that's something that I like to do is try to keep things simple. Bring awareness to these topics of different videos because they do affect your website performance. It does affect your search engine optimization. And we know video is vital.

So what I did was I did put together, um, five simple ways that you can get started or enhance your website videos. So there'll be a link that you can get to, to download that PDF, as well as if they're interested in connecting with you, your contact information will be down there. And I want people when they watch this.

It to start [00:42:00] turning in their mind. If you already have videos, how can I enhance them? 

Dave Carroll: How can I get better? 

Kristina Stubblefield: Maybe it's something where you haven't done them for four or five years and you need to update them. Or if you have not done any video 

Dave Carroll: to start. Get started. 

Kristina Stubblefield: At least with one because we know that it will make a difference for your brand.

We know it will 

Dave Carroll: absolutely, 

Kristina Stubblefield: and don't hesitate to share that same video. Don't get all in your head about, Oh, it's got to be sized exact for this. And that fact that if you're new to using the video, get it out there on your different platforms, you can always refine it. You can always rerecord it or update it down the road.

Dave Carroll: Do something, you know, take action, take action, put your best foot 

Kristina Stubblefield: forward. I've said this year, it's about messy action, messy action. And. From a video standpoint, am I saying that you want a video that's all helter skelter and I don't know, depends on [00:43:00] your business and depends on who your target audience is.

You want to be relatable, but the word perfect, it always sticks in my head. 80 percent done is 100 percent great. And that's not from me, it's from a great book. But anyways. I love what you just said. Get started. 

Dave Carroll: Yeah. I, uh, obviously I have, uh, uh, several children, but my oldest is, is my daughter and she was obsessed with frozen for a year or two.

And I think it's like the second frozen movie. There's a song it's called do the next right thing. Uh, and obviously it's not relatable of itself, but that, that word, that, that phrase, uh, has kind of permeated in my brain for a lot of different seasons of my life. And in this season, and as I talk to clients, like what's the next right thing you can do for your business?

What's the next right thing you can do for your client? What's the next right thing you can do for yourself to make what you do easier, to make what you do more profitable? And how do you enhance what [00:44:00] you do today, tomorrow? And you know, as you think about it, like. What do you prepare for, right? When I go and have a conversation with a client or when I go and film, I'm prepared, right?

Absolutely. I have to be. I can't just show up unprepared. But how often am I actually preparing for my business to be successful in other ways, right? You know, and so what are the next, what are the next right things I can do to get myself there? You know, so for me, a year and a half ago, it was getting a website.

Me eight months ago, it was like, I've got to make the next right thing. And that's to make this website one that people can come to and it's easy. And so in website purposes, that was that right. So, you know, the next right thing for me, you know, a couple of months ago was adding a second camera. That was identical to my first, right?

So there's all these things I can relate to in my own business, but like, what's the next right thing for you to do in your business that, that doesn't keep you stagnant that doesn't, that really helps you get to the next step. So yeah, 

Kristina Stubblefield: steps leveling up or enhancing. Yeah. Absolutely. [00:45:00] It's not always starting over or starting anew.

All right. Thank you so much. Absolutely. Thanks for having me on. We always share great information. So thank you all very much for tuning in. And as I said, I think I just mentioned three or four other things, um, that we can probably talk about. We'll be back on soon. We'll be back.